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# New Geico Preroll Ads Are An “Interrupt-a-Palooza”
- URL: https://capitolcommunicator.com/new-geico-preroll-ads-are-an-interrupt-a-palooza/
- Published: 2018-02-08T17:34:44.000Z
- Updated: 2020-03-24T00:48:44.000Z
- Author: Capitol Communicator
- Tags: Advertising, B to C, Richmond News, #wp-top-center-sponsored, #Import 2026-10-08 18:49

**The Martin Agency in Richmond has done plenty of experiments with preroll ads for Geico**, which is based in Chevy Chase, MD. According to Adweek, The Martin Agency has front-loading them with the marketing message so they’re unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size.

Adweek stated that in the fourth year of their “preroll shenanigans, they’re trying something a little different. They’re leaning in to the interruptive nature of the medium—by interrupting the ads with other ads.

“It’s called “Interrupt-a-palooza,”” and you can check it out above.

For the full story, click [here](http://www.adweek.com/creativity/geico-ads-interrupt-other-geico-ads-in-the-brands-latest-fun-preroll-gag/?ref=capitolcommunicator.com).