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# New Muck Rack Report: 1 in 3 journalists now publish independently
- URL: https://capitolcommunicator.com/new-muck-rack-report-1-in-3-journalists-now-publish-independently/
- Published: 2025-11-03T15:46:14.000Z
- Updated: 2025-11-03T17:12:50.000Z
- Author: Capitol Communicator
- Tags: Media, #wp-top-right-sponsored, #Import 2026-10-08 18:55

Muck Rack released its first State of Creator Journalism, a focused analysis from our annual State of Journalism survey.

The key takeaway: Independent journalism is a lasting and influential part of the media landscape, and PR pros need to take note. Some key findings include:

- Half of these journalists have been publishing independently for over five years
- Creators use an average of 2.5 formats, most often personal websites, blogs, and newsletters
- 32% see PR professionals as essential partners, and 29% regularly respond to pitches, higher rates than their newsroom peers
- 82% say some of their stories start with PR pitches, yet most find them irrelevant, showing room for better outreach
- Creator journalists prefer pitches that are fewer than 200 words. However, they have a higher tolerance for follow-ups, with 82% reporting it should come within the first week.

You can find the full report [here](https://tracking.us.nylas.com/l/ea224437d2b743b6b7c27c96c1a7de00/0/ac5ee59e9b0af0022dfea63a88fb2e5e2919d77ccd27e019d1442eb7c4864b1e?cache%5Fbuster=1761669652&ref=capitolcommunicator.com).