Home » Blakley Joins Your Public Radio; Freidenberg to Transamerica; News from MPT, Warschawski and GKV

Blakley Joins Your Public Radio; Freidenberg to Transamerica; News from MPT, Warschawski and GKV

by | May 20, 2023

Your Public Radio recently named Jonathan Blakley as chief content officer of WYPR/WTMD and announced the promotion of Tyler Laporte to assistant program director at WTMD.

With more than 30 years of experience, Blakley’s long and successful career has included various roles in digital journalism and commercial and public radio. Prior to his appointment as interim chief content officer at WYPR/ WTMD this January, Blakley served as interim director of content at WAMU in Washington, D.C., where he oversaw a team of over three dozen journalists. From 2018 to 2021, he was executive program director for KQED Public Radio in Northern California. Before that, he was program director at Minnesota Public Radio News.

Jonathan Blakely

Blakely also served in various editing and producing positions during a 13-year career at National Public Radio in Washington, D.C. He will become the strategic leader of WYPR’s audience efforts across all platforms. He will drive the strategy to maximize, integrate, and synergize all platforms, including WYPR, WTMD, online and the podcast portfolio, while also maximizing the partnership with The Baltimore Banner. By implementing creative messaging and effective fundraising that makes the case for listener support of WYPR and NPR programming, promoting audience growth will be a key aspect of Blakley’s new role.

Laporte has been promoted from WTMD programming assistant and mid-day host to assistant program director. Laporte started at WTMD in 2007 after interning while in college, moving from weekends to evenings to Afternoon Drive host and then music director. Laporte left the station in 2013, stopping at Jessica Weber’s co-sign, an artist development agency. He also became a permanent annual voice on Radio Bonnaroo from 2013 through the COVID-19 pandemic.

Transamerica has appointed Oriana Freidenberg, in photo, to a new position as Head of Customer Experience and Marketing for the company’s Individual Solutions division, which provides life insurance and annuities to customers throughout the U.S. She will report to Jamie Ohl, President of Individual Solutions.

Freidenberg will lead the teams responsible for designing and implementing customer experience strategy, covering all touchpoints including the agent and advisor experience. She will direct Transamerica’s vision for the customer journey and an enhanced customer-centric experience. Using market research developed by Transamerica’s proprietary Voice-of-the-Customer data, Freidenberg will augment an integrated approach to how Transamerica serves customers and their financial professionals.

“Oriana’s new role is a result of Transamerica’s expanded focus on enhancing the experience of our customers, agents, and advisors using innovative, data-driven solutions,” Ohl said. “She is passionate about delivering world-class customer service, including a seamless online navigation experience backed by our digital solutions and support team. Oriana has a strong omnichannel mindset when considering the customer journey, and she will lead our strategy to strengthen our customers’ and their financial professionals’ ability to engage with us in a way that works best for them.”

Warschawski announced the addition of Derek Regar as a Senior Digital Strategist. In his role, Derek will create and execute integrated digital marketing campaigns, including SEM, programmatic, paid social as well as handle SEO, reporting, data visualization and budget management. Prior to joining Warschawski, Derek worked as a paid advertising strategist at Power Digital Marketing, a San Diego digital marketing agency.

Maryland Public Television (MPT) will premiere its original special Social Security & You with Mary Beth Franklin on MPT-HD and the MPT live stream at 6:30 p.m. on Saturday, June 3. Encore presentations of Social Security & You with Mary Beth Franklin will air on Thursday, June 8 at 8 p.m. on MPT-HD and Friday, June 9 at 8 p.m. on MPT2/Create®. The program will also be available for members with MPT Passport to view on-demand using MPT’s online video player and the PBS App following its broadcast premiere.

GKV has earned a total of eight awards from the 40th Annual Healthcare Ad Awards for its work for Clover Health and the Maryland Department of Health (MDH). The awards, including two gold and four silver, recognized Clover Health’s Medicare Advantage Plan and MDH’s GoVAX and Masks on Maryland campaigns, which were part of the state’s COVID-19 emergency communications response.

“This is important work that delivered great results for our clients. We’re pleased to see these campaigns recognized in this national competition,” said GKV CEO Roger Gray. “We work closely and collaboratively with our clients, resulting in the development of highly successful campaigns.”

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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