Number of Print Advertisers Drops in Early 2018
The number of print advertisers fell by 13% from January to April 2018, according to an analysis by ad sales intelligence platform MediaRadar, reports PublishersDaily, which added that there were “151,825 advertisers in print during those four months, down from 172,155 print advertisers in the same period in 2017 — more than a 20,000 difference in print spenders.
“Those advertisers did not move from print to digital, however. Nearly all brands that stopped spending in print from January to April did not pay to advertise at all during those four months.
““While this analysis disproves that advertisers are moving in droves to digital, it does raise a question about the quality of the overall market for advertising,” Todd Krizelman, CEO- cofounder of MediaRadar, told magazine expert Samir Husni, also known as “Mr. Magazine.”
“This change could be a result of Amazon’s disruption of the retail business and a decline in home buying, Krizelman said in an interview with Tony Silber, president of Long Hill Media.”
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