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# National News Developments Result in “Whopping” Increase in Ad Spending on Cable and Broadcast
- URL: https://capitolcommunicator.com/on-going-national-news-developments-result-in-whopping-increase-in-ad-spending-on-cable-and-broadcast/
- Published: 2017-08-04T16:10:31.000Z
- Updated: 2017-08-05T01:21:36.000Z
- Author: Capitol Communicator
- Tags: Advertising, Broadcasting, #Import 2026-10-08 18:48

**Driven by the unprecedented news cycle coming out of D.C**., ad spend around news jumped a whopping 13.5% across both cable and broadcast, reports Media Village, which added that “CBS won big on the broadcast side with a 33% increase in news programming ad revenue. MSNBC was the clear winner on the cable front, with a “yuge” increase of 42% on its news programs compared to the same period in 2016\. That being said, Fox News is still way out in front from a revenue perspective racking up two-and-a-half times more revenue than MSNBC.”

The report added that the print industry continues to face major headwinds. The sector fell more than 16% in the first half of the year, as the industry struggles to successfully reinvent itself in the face of the digital onslaught.

You can read the full story [here](https://www.mediavillage.com/article/247-news-cycle-and-digital-save-the-day-for-the-ad-market-in-first-half/?ref=capitolcommunicator.com).