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# OpenAI to start testing ads on ChatGPT
- URL: https://capitolcommunicator.com/openai-to-start-testing-ads-on-chatgpt/
- Published: 2026-01-18T22:34:21.000Z
- Updated: 2026-01-18T22:34:21.000Z
- Author: Capitol Communicator
- Tags: Advertising, #wp-top-center-sponsored, #Import 2026-10-08 18:56

**ChatGPT may soon serve up ads** for products it thinks you’d like to buy.

According to [CNN](https://www.cnn.com/2026/01/16/tech/chatgpt-ads-openai?ref=capitolcommunicator.com#:~:text=As%20part%20of%20the%20test,driven%20by%20what's%20objectively%20useful.%E2%80%9D), OpenAI [announced](https://openai.com/index/our-approach-to-advertising-and-expanding-access/?ref=capitolcommunicator.com) that it will be testing ads in its free version for logged-in, adult US users. It’s also rolling out an $8-per-month “Go” subscription tier that includes some upgraded capabilities, such as longer memory and more image creation opportunities, a lower price than its “Plus” ($20/month) and Pro ($200/month) subscriptions. “Go” subscribers will also get ads, while Plus, Pro and OpenAI’s business customers won’t.

OpenAI CEO **Sam Altman** has previously expressed reservations about introducing ads to ChatGPT. But, reports CNN, “the move comes as OpenAI is [urgently trying to figure out](https://www.cnn.com/2025/10/07/tech/openai-chatgpt-ai-infrastructure-explainer?ref=capitolcommunicator.com) how to bring in more revenue from its 800 million monthly users to help it afford the $1.4 trillion it has committed to spending on AI infrastructure over the next eight years. Altman said in November that the company expected to end 2025 with around $20 billion in annual revenue.

“Last year, the company [launched](https://www.cnn.com/2025/10/14/tech/walmart-openai-chatgpt-shopping-partnership?ref=capitolcommunicator.com) a tool called “Instant Checkout” that lets users buy items from retailers such as Walmart and Etsy directly through ChatGPT.”