People Watch as Much TV as Ever, States Media Life Magazine
People are watching as much TV as ever, they’re just watching it in different ways, reports Media Life Magazine.
The Media Life article, in part, also stated:
“That’s the finding of a new report from Pivotal Research Group, which finds that TV viewership is surprisingly stable, despite the many new options now available.
“These choices range from over-the-top devices, which stream selected channels through your TV, to game consoles, where people can go from games to traditional TV with the flick of a button.
“But no matter where they’re watching, they’re still logging tons of TV time.
“In fact, viewership among adults 18-49 so far this TV season has risen 0.3 percent, the report finds.
“Among kids 2-17, it’s down a scant 0.2 percent.
“Among adults over 50, viewing is actually up 3 percent.
“The data includes seven-day DVR playback and virtually any form of TV watching, including Spanish-language, public broadcast, premium cable, DVDs and connected TVs.
“Pivotal argues that this metric is a better indicator of interest in TV than the C3 ratings ads are bought on, which measure commercial ratings with three-day DVR playback.
“And interest in the medium is what buyers use to gauge the best investments.”
