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# Photographer Cade Martin completes campaign for Wounded Warrior Project
- URL: https://capitolcommunicator.com/photographer-cade-martin-completes-wounded-warrior-project-campaign/
- Published: 2023-02-17T23:54:33.000Z
- Updated: 2023-02-23T02:22:20.000Z
- Author: Capitol Communicator
- Tags: People, Agency, #wp-upper-left-sponsored, #Import 2026-10-08 18:53

![](https://storage.ghost.io/c/50/16/5016dd29-aeff-4565-a68b-cdbb78bc58e6/content/images/2026/10/WW1-adjust.gif)

**Award-winning photographer** [**Cade Martin**](https://cademartin.com/?ref=capitolcommunicator.com) **completed a project for the** [**Wounded Warrior Project**](https://www.woundedwarriorproject.org/?ref=capitolcommunicator.com)**.**  He said the organization “does powerful work, and working with them was such an honor. And, to get the opportunity to do so alongside Tilt Creative and **Wendy LaMaskin**, Director of Design & Engagement, was a pleasure.”

According to Cade Martin: “The Wounded Warrior Project’s mission is to create an opening for veterans and their inner circles to recognize and seek help for an array of mental health struggles associated with their service. It is a call into a community of visibility and support.

“The balance of urgency and care was an important challenge to capture.

“And reaching the most possible veterans and their trusted circles was a collaborative project combining still photography and video. Working and collaborating with video teams is increasingly common and finding ways to compliment and enhance messaging with shared resources and goals is something we’ve got to be prepared for to get the best results for our clients.

“I’m grateful for the opportunity to work for such an impactful organization, and to elevate the vital mental health messaging and services of the Wounded Warrior Project through photography.”

![](https://storage.ghost.io/c/50/16/5016dd29-aeff-4565-a68b-cdbb78bc58e6/content/images/2026/10/WW2-adjust.gif)

**In a Q&A session, Cade Martin discussed this project.**

**Cade, what did you learn from this project?**I was reminded of the fact that I love what I do – that I’m very fortunate to be able to travel, have adventures and meet people from all walks of life. I was also reminded that my career in photography allows me to see things I wouldn’t necessarily see – and more than that to understand and learn about amazing people, places and things. The camera has been my passport and it was an honor to be able to spend a little time with these Warriors, and to learn more about the truly life-saving work of the Wounded Warriors Project.  

**What was a memorable moment from this project?**  
The image making aside – the conversation and interaction with the Warriors was the real treat.

**Your vision is one through imagination, grounded in reality. How did you use your imagination to bring this very real subject matter to life?**As a photographer, I work with a wide range of subject matter, in some cases, I try to find personal connection, and in others, I use my imagination – to imagine and connect with what or whom I am photographing helps me create images that are grounded in truth. That’s true even for the most surreal or whimsical images. With the Wounded Warrior Campaign, this was a more somber and inward exercise. Without personal experience with the trauma and effects of service, it was important for me to engage with that reality, to listen to that perspective, and imagine how this campaign can impact these families.

**How do you handle a shared set with video teams?**Working and collaborating with video teams is increasingly common and finding ways to compliment and enhance messaging with shared resources and goals is something we’ve got to be prepared for to get the best results for our clients. It always works best with an “ours” mentality – the resources, time, talent etc. isn’t “mine” or “theirs” but ours, and we are investing in shared

**How do you ensure cohesion between the stills and motion?**That really comes down to relationships and communication. Establishing trust that each of us wants the best results for each other because ultimately, that serves the clients’ interest, and ensures that the best work is getting done from top to bottom for a cohesive campaign. Staying grounded in a sense of teamwork and not competition helps maintain focus where it belongs, on the success of the campaign.

**How did collaboration play a part in this project?**I firmly believe that collaboration is a core part of any project, because our work is never done in a vacuum. But on the Wounded Warrior Campaign, it was truly crucial to both the spirit of the project, and the final outcome. Because of the need to strike a vital balance between urgency and care in the messaging, it was important to know that the motion and still teams were consistent in delivering that missive.