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# Podcast ad spending sees September surge
- URL: https://capitolcommunicator.com/podcast-ad-spending-sees-september-surge/
- Published: 2025-10-24T16:47:36.000Z
- Updated: 2025-10-24T16:47:36.000Z
- Author: Capitol Communicator
- Tags: Advertising, #wp-top-right-sponsored, #Import 2026-10-08 18:55

**According to Magellan AI, the top-15 brands allocated an estimated $71 million on podcast ads in September,** marking a 30% increase from the previous month. The surge also made it one of the strongest months of the year for podcast ad spending, reports [Inside Radio](https://www.insideradio.com/free/podcast-ad-spending-surges-in-september/article%5Ff4e3a235-ebbc-40cf-9ff4-c52e065965aa.html?ref=capitolcommunicator.com).

Magellan, states Inside Radio, also reported “Washable Sofas jumped to first place with an estimated $7.4 million in podcast ad spending last month, a 23% increase month-to-month. That is the first time Washable Sofas was the industry’s top spender.

“The sports betting site FanDuel also jumped back into the top 15 as a combination of the NFL return and baseball playoffs led it to spend an estimated $6.6 million on podcast ads last month. That was not only a big jump from August, but it is also nearly double what FanDuel [spent in February](https://www.podcastnewsdaily.com/news/podcast-ad-spending-cools-in-february-but-sportsbooks-and-bmw-show-big-gains/article%5Fb17fbfad-3284-40a5-9490-c59fc511a8c4.html?ref=capitolcommunicator.com) during the Super Bowl betting frenzy.

“Rival DraftKings also boosted its spending, with Magellan estimating it put $5.1 million in podcast ads last month. That was more than double the $2.2 million it spent in August.

“Soaring budgets meant that the online mental health brand BetterHelp — which has frequently sat at the top — slid back to third place last month, despite increasing its spending on podcasts ads by 2% compared to August.

“Toyota increased its spending by nearly a third, rising 31% from August to an estimated $5.5 million. And the parking app ParkWhiz made its debut in the ranker with an estimated $5.2 million in ads, to round out the top five.