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# Pokemon Go to Offer “Sponsored” Spots in the Game
- URL: https://capitolcommunicator.com/pokemon-go-to-offer-sponsored-spots-in-the-game/
- Published: 2016-07-15T12:56:51.000Z
- Updated: 2016-07-15T13:02:25.000Z
- Author: Capitol Communicator
- Tags: Marketing, B to C, #wp-top-center-sponsored, #Import 2026-10-08 18:47

**Pokemon Go is sending its dedicated players** to more than just new spots in their cities and, many restaurants and bars are also seeing increased foot traffic because of the augmented reality game, reports [The Huffington Post](http://www.huffingtonpost.ca/2016/07/13/pokemon-go-ads-incentives%5Fn%5F10968416.html?ref=capitolcommunicator.com).

The Huffington Post piece, in part, added that “according to the Wall Street Journal, the race to profit off the app’s massive user base has already begun.

“A few establishments have already seen a boost in business, thanks to both sheer luck and some gaming of the app’s mechanics.

“**Tom Lattanzio**, owner of L’inizio Pizza Bar, told The New York Post the amount of people that have come to his store because of the game has been “astonishing.”

““We had people come down, sit down and get a couple beers and play the Pokemon game,” the restaurant’s manager **Sean Benedetti** told the paper.

“Benedetti spent around $10 on an in-game item called a “lure,” which brings more Pokemon to a specific location.

““People are coming out of the woodwork because of this game,” he told Bloomberg.

“Niantic, the company that made the game, wants to offer businesses an even more powerful method of attracting pocket monsters — and in turn players — to their front door.

“The company’s CEO, J**ohn Hanke**, told The Financial Times that establishments will soon be able to become “sponsored” spots in the game.”