fbpx

Home » PR pros earned $10K more than journalists in 2021; D.C. has among the highest number of PR pros

PR pros earned $10K more than journalists in 2021; D.C. has among the highest number of PR pros

PR pros earned $10K more than journalists in 2021; D.C. has among the highest number of PR pros

by | Apr 28, 2022

According to the US Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics survey, in 2021 the median annual income of a PR pro (labeled in the survey as Public Relations Specialist) was $73,250. Journalists on the other hand, made $63,230, for a pay gap of $10,020.

This gap, states Muck Rack, “marks a 68% increase from the 2020 gap, when PR pros had a median annual income of $71,940 and journalists had $66,000 for a difference of $5,940.

“If a $10K pay gap sounds like a lot, it is—but it’s not as high as 2016, when PR pros ($58,020) made $19,150 more than journalists ($38,870).”

According to Muck Rack:

“In 2020, BLS reported 244,550 PR pros in the US. In 2021, that number dropped to 242,710. During the same time period, the median annual income of PR pros increased from $71,940 to $73,250. The number of journalists also dipped in between 2020 to 2021 from 41,580 to 39,080. Meanwhile, their pay decreased from $66,000 to $63,230.

“PR pros have long outnumbered journalists, and that trend continues.  In 2020, the ratio of PR pros relative to journalists was 5.8:1, and in 2021 that number increased to 6.2:1.  The median age of a PR pro is 42, while the median age of a journalist is 35.

“Geographically speaking, New York, followed by California, has the highest numbers of PR pros and journalists employed. After New York and California, Texas, Washington, D.C., and Florida had the highest number of PR pros. For journalists, Texas, Florida and Georgia were in the top five.”

More from Muck Rack here.

Artwork: Muck Rack

About the Author

Capitol Communicator and sponsors host various guest postings on relevant topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE