> ## Content Index
> Fetch the complete content index at: https://capitolcommunicator.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Predictions from Yes& on What’s Ahead in 2020
- URL: https://capitolcommunicator.com/predictions-from-yes-on-whats-ahead-in-2020/
- Published: 2019-12-19T20:50:44.000Z
- Updated: 2019-12-20T20:19:33.000Z
- Author: Capitol Communicator
- Tags: Agency, B to B, Insights, #wp-upper-left-sponsored, #Import 2026-10-08 18:50

**Capitol Communicator is running predictions from communicators** about what’s ahead in 2020\. Below are predictions from [Yes&](http://www.yesandagency.com/?ref=capitolcommunicator.com), a Capitol Communicator sponsor.

**Customer Experience—** is the area that marketers need to focus on most in 2020 because it incorporates the entire customer journey and feeds the Customer-to-Customer (C2C) Word of Mouth (WOM) world we live in. Hopefully that’s the sharp end of the spear that agencies like Yes& can use to differentiate our product offering!

**Jeb Brown,** Chairman & CFO, Yes& Agency

**Culture—** will matter more than ever in agency life. Nurturing a great culture and ensuring people have a voice and space to create within an organization is already a reality. Now, firms like Yes&, which adheres to Agile marketing and advertising, will have a competitive edge as agility helps drive culture.

**Robert Sprague**, President & CEO, Yes& Agency

**Computers**—Artificial Intelligence (AI) will continue to trend and interface with all our technology clients – federal or commercial. AI and training computers to perform complex functions like content moderation or predictive analysis is the next new wave for many of our Yes& clients.

**Mike Smith**, SVP of Public Relations, Yes& Agency

According to Yes&, maybe these are the “new three C’s” for 2020?