Effective marketing campaigns are critical to the success of any business. But, proving marketing ROI can be tricky. In this age of technology, and marketing automation, it’s more important than ever to successfully demonstrate value through data-driven metrics.
Christopher Antonopoulos, Chief Yeti at Measured Results Marketing, will be discussing this topic in detail at the Mid Atlantic Marketing Summit on September 15th. During his session: Proving Revenue With Marketing Automation: What You Need To Know, he’ll show you how to effectively demonstrate results for the campaigns you are running through your marketing automation tool. The strategies he’ll share can be implemented across all platforms and are technology agnostic.
Christopher was one of the earliest adopters of marketing automation and one of the first to integrate it with a CRM. His firm, Measured Results Marketing, supports marketing professionals by ensuring the entire marketing technology stack works in proper alignment with marketing programs and revenue goals. They have an in-depth working knowledge of Marketo, Hubspot, Pardot, RealMagnet, Eloqua, Salesforce.com and MSDynamics.