fbpx

Home » Proving Revenue with Marketing Automation

Proving Revenue with Marketing Automation

by | Sep 1, 2017

Effective marketing campaigns are critical to the success of any business. But, proving marketing ROI can be tricky. In this age of technology, and marketing automation, it’s more important than ever to successfully demonstrate value through data-driven metrics.

Christopher Antonopoulos, Chief Yeti at Measured Results Marketing, will be discussing this topic in detail at the Mid Atlantic Marketing Summit on September 15th. During his session: Proving Revenue With Marketing Automation: What You Need To Know, he’ll show you how to effectively demonstrate results for the campaigns you are running through your marketing automation tool. The strategies he’ll share can be implemented across all platforms and are technology agnostic.

Christopher was one of the earliest adopters of marketing automation and one of the first to integrate it with a CRM. His firm, Measured Results Marketing, supports marketing professionals by ensuring the entire marketing technology stack works in proper alignment with marketing programs and revenue goals. They have an in-depth working knowledge of Marketo, Hubspot, Pardot, RealMagnet, Eloqua, Salesforce.com and MSDynamics.

About the Author

Christopher Antonopoulos

I have been very fortunate to learn from some of the best and work at organizations that were cutting edge in their use of marketing programs and tools to drive revenue. I have built marketing programs from the ground up not contracting vendors, but doing the actual grunt work. This wisdom and experience allows me to understand the details of what is required rather than just have a high level understanding. I’ve run sales organizations and built pipeline. This hands-on experience came from cutting edge organizations like Tandberg; global deployments with Cisco, as well as Network Solutions and Full Quota.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM