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Radio leads other media in trustworthiness, states new study

by | Jul 5, 2024

According to a nationwide survey of 1,000 adults conducted by Katz Radio Group, radio leads other media in trustworthiness.  Asked about their trust in radio, television, newspapers, magazines, and social media, nearly eight in ten adults 18+ (79%) scored radio as either very trustworthy or trustworthy, just ahead of newspapers and with a 16% advantage over TV and magazines (both 68%), and nearly three times the reported trust in social media (28%), reports Inside Radio.

The results align closely with those of a survey conducted earlier this year by Morning Consult, which found that 63% of U.S. adults have either “a lot” or “some” trust in radio, ahead of newspapers (60%) and social media (45%).

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