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# Report: Light City Festival Contributed $33.8 Million to Baltimore Economy
- URL: https://capitolcommunicator.com/report-light-city-festival-contributed-33-8-million-to-baltimore-economy/
- Published: 2016-05-19T21:04:39.000Z
- Updated: 2026-10-08T23:50:38.000Z
- Author: Jeffrey Davis
- Tags: Marketing, Insights, #Import 2026-10-08 18:47

**Light City Baltimore, the light, music and innovation festival** co-created by Baltimore communicators **Brooke Hall** and **Justin Hall** of What Works Studio, contributed $33.8 million to the local economy according to marketing research firm Forward Analytics.

[According to a report in The Sun](http://www.baltimoresun.com/entertainment/light-city-baltimore/bs-ae-light-city-economic-impact-20160518-story.html?ref=capitolcommunicator.com), a summary released by the Baltimore Office of Promotion & the Arts stated that the light festival held in March and April directly increased local business volume by $19.9 million. The more than 400,000 attendees included 176,800 out-of-towners, who spent an average of $100 at the festival on bars, restaurants, hotels and the like — for a total of $17.8 million.

Nearly $1.7 million was generated from local and state taxes, according to The Sun’s story about the study, which also reported that it cost BOPA about $3.9 million to produce the seven-day festival, most of which came from private funds.

[See the Capitol Communicator’s pre-event coverage](https://capitolcommunicator.com/innovators-and-communicators-behind-light-city-baltimore-festival/) of the event set to return in 2017 from March 31 through April 8\. The Light City Innovation Conference will return for five days starting April 3, followed by a one-day youth conference.