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# Research shows majority of Americans now consuming podcasts
- URL: https://capitolcommunicator.com/research-shows-majority-of-americans-now-consuming-podcasts/
- Published: 2024-06-08T01:13:14.000Z
- Updated: 2024-06-08T01:13:14.000Z
- Author: Capitol Communicator
- Tags: Insights, #wp-top-center-sponsored, #Import 2026-10-08 18:54

**In what is believed to be a first,** a survey is showing a majority of Americans are consuming podcasts. Involved Media’s just-released research shows that thanks to the expanded reach of video, 51% of people it surveyed said they regularly consume podcasts. That includes 23% who listen to podcasts, 15% who watch podcasts, and 13% who listen and watch shows, reports Inside Radio.

“We see weekly listening is by far the most common — about half of podcast listeners are listening a few hours a week. And that aligns with what we know about the average cadence of most podcasts,” said **Tess Erickson**, Director of Strategy and Research at Involved Media.

The survey, reports Inside Radio, states that nearly half (47%) of podcast listeners said they consume shows weekly, while a quarter (24%) listen daily and 29% listen to podcasts monthly. Erickson said that to account for what may be some confusion among video viewers about what they’re watching is or isn’t a podcast, Involved Media asked about their regular consumption habits to weed out a random video clip that might be construed as a podcast.

More here.