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# Facebook May Be Better than TV to Reach Millennials and Hispanics
- URL: https://capitolcommunicator.com/research-suggests-facebook-better-than-tv-to-reach-millennials-and-hispanics/
- Published: 2015-10-08T22:34:42.000Z
- Updated: 2021-04-22T16:09:34.000Z
- Author: Guest Columnist
- Tags: Advertising, Insights, #wp-top-center-sponsored, #Import 2026-10-08 18:46

**Facebook has been going hard after marketers’ TV budgets,** and with some success. Now, it’s coming armed with research from Nielsen suggesting it’s a better reach medium than TV for millennials and Hispanics coveted by so many marketers, reports [Ad Age](http://adage.com/article/ad-age-research/facebook-top-tv-reaching-millennials-hispanics/300811/?ref=capitolcommunicator.com).

The Ad Age report, in part, also stated:

“A wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined — though it also shows that using both Facebook and TV combined reaches a far larger slice of both groups.

“Millennials and Hispanics are two of the fastest growing and hence most coveted demographics for a variety of brands. They’re also among the demos most likely to include families with children, particularly coveted by packaged-goods marketers selling everything from diapers to food for home use — because families with kids buy more of each.”