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Home » Facebook May Be Better than TV to Reach Millennials and Hispanics

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Facebook May Be Better than TV to Reach Millennials and Hispanics

by | Oct 8, 2015

Facebook has been going hard after marketers’ TV budgets, and with some success. Now, it’s coming armed with research from Nielsen suggesting it’s a better reach medium than TV for millennials and Hispanics coveted by so many marketers, reports Ad Age.

The Ad Age report, in part, also stated:

“A wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined — though it also shows that using both Facebook and TV combined reaches a far larger slice of both groups.

“Millennials and Hispanics are two of the fastest growing and hence most coveted demographics for a variety of brands. They’re also among the demos most likely to include families with children, particularly coveted by packaged-goods marketers selling everything from diapers to food for home use — because families with kids buy more of each.”

About the Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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