Facebook May Be Better than TV to Reach Millennials and Hispanics

Facebook has been going hard after marketers’ TV budgets, and with some success. Now, it’s coming armed with research from Nielsen suggesting it’s a better reach medium than TV for millennials and Hispanics coveted by so many marketers, reports Ad Age.

The Ad Age report, in part, also stated:

“A wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined — though it also shows that using both Facebook and TV combined reaches a far larger slice of both groups.

“Millennials and Hispanics are two of the fastest growing and hence most coveted demographics for a variety of brands. They’re also among the demos most likely to include families with children, particularly coveted by packaged-goods marketers selling everything from diapers to food for home use — because families with kids buy more of each.”