Ogilvy announced that the Federal Emergency Management Agency (FEMA) has awarded Resilience Action Partners, a joint venture between Ogilvy and Michael Baker International, a new $250 million maximum value indefinite delivery indefinite quantity (IDIQ) contract to provide behavioral-science based risk communication, capacity building, and mitigation planning services over the next five years. Resilience Action Partners retained the contract after a competitive review process.
According to a release, “FEMA’s Community Engagement and Risk Communication (CERC) program supports national, regional and local efforts that change the way communities understand and think about disaster risks, with the specific goal of helping communities take actions to increase their resilience to natural disasters. For years, Ogilvy’s FEMA team has dedicated their time and expertise to aiding FEMA’s efforts. Now, with this renewed and strengthened partnership, they will be taking it to the next level—with a focus on sparking and elevating a national movement towards proactive resilience and engaging with communities to address new and changing risks and build equitable community resilience.”
Ogilvy’s FEMA CERC team draws on talent in over 20 cities across the country, including experts that span Public Relations, Growth & Innovation, Advertising, Health, and Experience as well as Behavorial Science. The team is led out of Ogilvy’s D.C. office by Lisa Miller, Senior Vice President and Program Director of the CERC program and Meg Bartow, Executive Vice President of Resilience & Social Impact and CERC Executive Sponsor.
Resilience Action Partners, based in Beaver, PA, was formed in 2015 to support FEMA’s previous CERC contract and combines Ogilvy’s communications and engagement expertise with Michael Baker’s technical and mitigation planning expertise. Together, states the release, “the integrated team will work to help empower Americans take action to invest in being more resilient, driving a movement that safeguards our communities and country for years to come.”
PHOTO: Resilience Action Partners/Jonathan Steinberg