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# Return on Creativity: An Arlington Asset and Release of “The Agile Brand” by Greg Kihlström Set for August 16
- URL: https://capitolcommunicator.com/return-on-creativity-an-arlington-asset-and-release-of-the-agile-brand-by-greg-kihlstrom-set-for-august-16/
- Published: 2018-07-24T14:33:59.000Z
- Updated: 2018-07-31T14:32:54.000Z
- Author: Greg Kihlström
- Tags: Agency, #wp-top-right-sponsored, #Import 2026-10-08 18:49

**Join Arlington Economic Development, the Arlington Library and the Rosslyn BID** **on August 16** for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington, D.C., area discuss the place that books play in establishing thought leadership in a digital-first world.

Keynote speaker **Greg Kihlström** is SVP Digital at Yes& and Chair of the American Advertising Federation (AAF) National Innovation Committee. His new book, *The Agile Brand,* follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers.

Following the keynote address, a panel led by moderator **Genelle Schuler** of Arlington Library will continue the conversation and discuss the place that books play in today’s society and their approach to writing.

The ROC series offers networking opportunities, first-hand insights and a chance to earn about the companies that are improving the area’s creative reputation and earning new business from a variety of consumer companies.

**Speakers**

**Introduction:**

**Susan Soroko**, Arlington Economic Development

**Robert Sprague**, CEO, Yes&

**Keynote:**

**Greg Kihlström**, SVP Digital Yes& Author, *The Agile Brand*

**Panel:**

*Moderator:*

**Genelle Schuler**, Arlington Public Library

*Panelists:*

**Geoff Livingston**, Principal, Livingston Campaigns

**Lisa Nirell**, Chief Energy Officer, EnergizeGrowth

**Scott Williams**, President & COO, Newseum

Here are event details:

**Date/Time: August 16, 2018 @ 7 p.m.**

**Location: The Alcove, Corner of 19th and N. Moore Streets, Rosslyn, VA**

**Registration: Free; Register here:** [**https://arlingtonva.libcal.com/event/4305859**](https://arlingtonva.libcal.com/event/4305859?ref=capitolcommunicator.com)

[**Yes&**](https://www.yesandagency.com/?ref=capitolcommunicator.com) **is a Capitol Communicator sponsor.**