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# Sage Communications Adds Ron Lichtinger as VP/Business Development
- URL: https://capitolcommunicator.com/sage-communications-adds-ron-lichtinger-as-vpbusiness-development/
- Published: 2016-03-21T21:02:05.000Z
- Updated: 2016-03-22T14:47:00.000Z
- Author: Guest Columnist
- Tags: Agency, #Import 2026-10-08 18:47

![Sage - Ron headshot](https://storage.ghost.io/c/50/16/5016dd29-aeff-4565-a68b-cdbb78bc58e6/content/images/2026/10/Sage-Ron-headshot.jpg)

[**Sage Communications**](http://www.aboutsage.com/?ref=capitolcommunicator.com) **named Ron Lichtinger**, an executive with more than 20 years of experience in advertising and publishing, as vice president of business development. In his new role, he will work to further the company’s vision for growth in government and commercial markets*.*

According to a release, Lichtinger brings more than 20 years of media, marketing and advertising experience, most recently with FierceMarkets where he served as group publisher of the Enterprise IT and Government business units. At Fierce, he managed and launched several email newsletters including FierceGovernmentIT, FierceCIO and FierceBigData, among many others.

“Ron’s strong understanding and unrivaled background in the commercial and federal marketplace provide an ideal partnership with Sage’s mission and will strategically expand our business development division*,”* said **Larry Rosenfeld**, CEO and co-founder of Sage, a Capitol Communicator sponsor. “His wide range of experience will enable us to continue providing the highest level of service to our current and future clients across the B2B and B2G markets.”

He began his career as a media planner/buyer with Stackig Advertising, working with customers in the aerospace/defense and government technology sectors. Subsequently, he held advertising sales and management positions with *Jane’s Defence Weekly*, *Aviation Week*, *Investor’s Business Daily* and *Government Computer News*. Ron holds a BA in advertising from the Penn State University and an MBA from George Washington University. He currently lives in Point of Rocks, MD, where he enjoys hiking, kayaking, bicycling and all things outdoorsy with his wife and son.

You can also contact him at [Ron.Lichtinger@AboutSage.com](mailto:Ron.Lichtinger@AboutSage.com) or 703-533-1462.