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# U.S. Ad Market Moving at “Torrid Pace”
- URL: https://capitolcommunicator.com/slow-growth-predicted-for-advertising-worldwide-in-2016/
- Published: 2015-12-21T15:05:27.000Z
- Updated: 2015-12-22T22:03:23.000Z
- Author: Capitol Communicator
- Tags: Advertising, #Import 2026-10-08 18:46

**The U.S. advertising market continues on its torrid pace,** with both digital and TV advertising moving higher versus earlier levels in 2015 and against the same month in 2014, reports [MediaPost](http://www.mediapost.com/publications/article/265124/us-ad-index-climbs-again-to-another-record-high.html?ref=capitolcommunicator.com).

The MediaPost post added:

“Standard Media Index’s U.S. Ad Market Tracker index grew 23% in November versus the same period a year ago to an index of 259.5 — a record since SMI began pooling results from the major media agency holding companies.

“This growth is also 21% higher versus October’s index, which stood at 213\. The tracker indexes the big agencies’ media spending volume at 100 in 2009.

“Digital advertising was up 37% to 715 index versus November 2014 — also a new all-time monthly high. It also had a gain of 18% improvement over the 605 index in October.

“National TV advertising grew 17% to a 198.5 index over November a year ago, and 23% higher from the 161 index in October.”