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# SmithGifford has been on a Roll for 18 Years
- URL: https://capitolcommunicator.com/smithgifford-has-been-on-a-roll-for-18-years/
- Published: 2020-03-10T17:12:43.000Z
- Updated: 2020-03-10T17:15:17.000Z
- Author: Matt Smith
- Tags: Agency, Oh, That's Good, #wp-bottom-left-sponsored, #Import 2026-10-08 18:50

**Matt Smith, CEO of** [**SmithGifford**](http://www.smithgifford.com/?ref=capitolcommunicator.com)**, tells Capitol Communicator that when he started SmithGifford, “**every new employee was required to bring a roll of toilet paper on their first day. Not because we were that bare bones, but because it was a funny reminder that at this agency, there was no “us” and “them” in terms of management, employees or clients. We all worked together and each of us was responsible for what needed to get done, right down to keeping the bathroom stocked with TP.

“Today, we have over 500 rolls around the office. Little did we know then that in 2020, our stockpile would become so valuable and scarce. Not unlike great teamwork and taking ownership.”