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# Smokey Bear, America’s longest-running PSA campaign, celebrates 80 years of educating audiences about preventing wildfires
- URL: https://capitolcommunicator.com/smokey-bear-americas-longest-running-psa-campaign-celebrates-80-years-of-educating-audiences-about-preventing-wildfires/
- Published: 2024-08-09T23:55:49.000Z
- Updated: 2024-08-10T15:16:03.000Z
- Author: Capitol Communicator
- Tags: Advertising, #wp-top-right-sponsored, #Import 2026-10-08 18:54

**Few mascots are as recognizable to audiences as Smokey Bear,** whether they are age five or 65, reports *Marketing Daily.*

Smokey Bear has been educating audiences about preventing wildfires for eight decades, with the character’s generation-spanning “Only you” message (which debuted a few years after the character) almost as recognizable.

In honor of the 80th anniversary of the fire-safety-focused campaign built around the character, who debuted on a fire-safety poster in 1944, the USDA Forest Service National Association of State Foresters (NASF), the Ad Council, and FCB — which has served as partner for the PSA campaign throughout its history — are throwing Smokey a big birthday bash.

“Smokey Bear is the longest-running PSA campaign in American history,” the Ad Council campaign director **Tracy Danicich** tells *Marketing Daily.* “Partnering with the most relevant industry and community partners and trusted voices is truly a part of Smokey’s legacy.

More [here](https://www.mediapost.com/publications/article/398364/smokey-bear-celebrates-80th-anniversary.html?ref=capitolcommunicator.com).