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# SMTs help turn an organization’s leaders into influencers, states D S Simon Media
- URL: https://capitolcommunicator.com/smts-are-key-tool-to-help-turn-an-organizations-leaders-into-influencers-states-d-s-simon-media/
- Published: 2024-07-16T21:35:31.000Z
- Updated: 2024-07-21T12:57:33.000Z
- Author: Capitol Communicator
- Tags: PR, #wp-bottom-left-sponsored, #Import 2026-10-08 18:54

**Satellite Media Tours (SMTs) are a key tool to help turn an organization’s leaders into influencers,** states [D S Simon Media](https://www.dssimon.com/?ref=capitolcommunicator.com). Below are five tips to keep in mind when planning an SMT:

- **Feature your leaders as spokespeople**—by a 3 to 1 margin, TV producers prefer to interview in-house spokespeople than third-party experts.
- **Review and discuss potential news hooks with your SMT provider** and their internal team of producers and media relations pros for best results.
- **Draft suggested questions that make the broadcasters sound intelligent** and lead to the discussion you want. 90% of stations will use your suggested questions making this a relatively controlled environment.
- **Provide different spokespeople for specific markets**—especially if you have regional leaders. Technology advances, since COVID, have made this cost effective.
- **Have a plan to create and utilize content to give the SMT a longer life**—this can include recording an internal message with your spokesperson, supporting web placements with social media and digital marketing and creating a sizzle reel.

More [here.](https://www.dssimon.com/satellite-media-tours/?ref=capitolcommunicator.com)