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# Smyth Jewelers Re-Engages MGH as Agency of Record
- URL: https://capitolcommunicator.com/smyth-jewelers-re-engages-mgh-as-agency-of-record/
- Published: 2020-06-10T17:02:06.000Z
- Updated: 2020-06-10T17:02:06.000Z
- Author: Jeffrey Davis
- Tags: Advertising, Agency, #Import 2026-10-08 18:50

[**MGH**](http://mghus.com/?ref=capitolcommunicator.com) **in Owings Mills announced that Smyth Jewelers, the largest jeweler in Maryland,** has selected MGH as its agency of record. The agency will provide a wide range of services, including traditional and digital advertising and social media management.

The jeweler and agency previously worked together for more than a decade, during which, created one of the most iconic campaigns and billboards in Baltimore with Mr. Boh proposing to the Little Utz Girl. While the billboard – which was located by Penn Station and could be seen from the highway – no longer exists, this famous pairing has become synonymous with the image of Baltimore and lives on in the form of tattoos, Halloween costumes, wedding cake toppers and T-shirts to name a few.

“We are thrilled to welcome Smyth Jewelers back to the MGH family. We have a longstanding history of working together to create campaigns that not only caught people’s attention, but also drove sales,” commented MGH CEO **Andy Malis**. “We look forward to forging a new chapter in our partnership and reigniting Maryland’s love for Smyth.”

Smyth had been with TBC between stints with MGH.