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# Social media becoming a dominant news source for Americans
- URL: https://capitolcommunicator.com/social-media-becoming-a-dominant-news-source-for-americans/
- Published: 2024-01-29T13:14:15.000Z
- Updated: 2024-01-29T13:16:58.000Z
- Author: Capitol Communicator
- Tags: Media, Insights, Social Media, #wp-top-center-sponsored, #Import 2026-10-08 18:54

**Social media is rapidly becoming a dominant news source for American consumers**, according to The U.S. Media Morph: 2024 Trend Report, a study by YouGov.

Of the readers polled, 25% now say TV is their primary news source. But that’s down from 31% in 2019.

In contrast, states Publishers Daily, ‘those who rely on social media have jumped from 12% to 18%. And social has already usurped TV as the top news source for those under 34, the study says.

“At the same time, 26% of consumers are now willing to pay for access to magazine content online, up from 19% in 2019.

“But 53% feel “ads are a waste of time,” jumping from 48% in 2019\. Another 46% say ads “help me choose what I buy,” but that is down from 49% in 2019.

“The study also reports that streaming/on-demand TV is the fastest growing ad medium in terms of consumer attention, going from 8% in 2019 to 12% in 2023.

“Social media, while the top medium for advertising attention, has declined slightly since 2019, it continues.

“At 68%, Facebook is the most used social network. But YouTube (51%) and TikTok (26%) have seen significant growth.”

More [here](https://www.mediapost.com/publications/article/393026/social-media-is-growing-as-a-news-source-study-sa.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcontent=headline&utm%5Fcampaign=133125&hashid=rxoEoksaT%5FqK7DdO4ercPw).