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# Social Media Buzz Sends Popeyes to Top of Twitter’s Trending List
- URL: https://capitolcommunicator.com/social-media-buzz-sends-popeyes-to-top-of-twitters-trending-list/
- Published: 2019-11-05T21:47:35.000Z
- Updated: 2019-11-06T02:50:20.000Z
- Author: Capitol Communicator
- Tags: B to C, Social Media, #wp-upper-left-sponsored, #Import 2026-10-08 18:50

**Popeyes picked up valuable earned media** from two NFL players and customers cheered the return of the Louisiana-based chain’s chicken sandwich, two months after product shortages took the item off the menu, reports [Fox Business](https://www.foxbusiness.com/lifestyle/popeyes-chicken-sandwich-is-back?ref=capitolcommunicator.com).

The report added that the social media buzz “sent Popeyes to the top of Twitter’s Trending list in the U.S. and cemented its place as a big player in the new chicken wars.

“Minnesota Vikings wide receiver Stefan Diggs fashioned a pair of custom cleats to look like a Popeyes chicken sandwich advertisement in honor of the sandwich’s long-awaited return.

“Houston Texans quarterback also offered some free publicity.

“The eye is great. I’ll tell you the key, it was Popeyes’ spicy chicken sandwich that I ate this week,” Deshaun Watson told a sideline reporter when asked about his injured eye.

“The return of the Popeyes chicken sandwich fell on Sunday, the one day of the week when rival Chick-fil-A is closed.

**Add Popeyes to the list of the growing list of examples** of where social media was a major player in a successful marketing campaign.

Photo: Fox Business