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# Spanish-language ad more effective than average English-language ad during Spanish-language TV broadcasts
- URL: https://capitolcommunicator.com/spanish-language-ad-more-effective-than-average-english-language-ad-during-spanish-language-tv-broadcast/
- Published: 2026-10-05T17:45:50.000Z
- Updated: 2026-10-05T21:02:37.000Z
- Author: Capitol Communicator
- Tags: Advertising, Insights, #wp-top-center-sponsored, #Import 2026-10-08 18:56

**Ads aired during** [**Spanish-language television**](https://www.tvtechnology.com/tag/spanish?ref=capitolcommunicator.com) **broadcasts were 50% more impactful than English-language TV ads** over the past year, according to research released by [EDO,](https://www.tvtechnology.com/news/edo-secures-dollar80m-investment-from-shamrock-capital?ref=capitolcommunicator.com) states a post on [TV Technology.](https://www.tvtechnology.com/business/edo-spanish-language-tv-ads-outperform-spots-in-english?ref=capitolcommunicator.com)

According to the post: “The research, presented in the analytics firm’s third annual [“Spanish Language TV Outcomes Report,”](https://www.tvtechnology.com/news/report-ads-on-spanish-language-networks-outperform-english-language-tv?ref=capitolcommunicator.com) is based on 1.3 million ad airings and 332 billion impressions across 631 brands. EDO said it applies the same measurement standard to each advertiser, network and language, giving the industry a single, comparable view of what’s actually driving outcomes across an increasingly fragmented TV landscape.

“The report comes following [2026 FIFA World Cup coverage](https://www.tvtechnology.com/production/sports-production/telemundo-promises-its-fifa-world-cup-coverage-will-be-the-most-ambitious-ever-in-broadcast-television?ref=capitolcommunicator.com) and Puerto Rican rapper Bad Bunny (in photo above) performing a solo headline [Super Bowl ](https://www.tvtechnology.com/business/super-bowl-lx-attracts-nearly-125-million-u-s-viewers-clone?ref=capitolcommunicator.com)halftime show—two contributors to a landmark year in Latino culture, EDO said.

“The average Spanish-language ad was 24% more effective than the average English-language ad on a per-person, per-second basis—even after controlling for audience size. That edge held across genres, with Spanish-language content outperforming English-language programming by 44% in scripted entertainment, 48% in news and 9% in reality programming.”