New work … and a new holiday known as “First Wednesday”.
Storyfarm has partnered with Taoti Creative and the DC Lottery to produce TV spots to kick off this new campaign. Shot over two days in October in DC, “New In Town” is the first of two spots launching the campaign.
What’s so special about “First Wednesday”? New scratchers from the DC Lottery arrive on the first Wednesday of every month. So, heads up! December’s first Wednesday will be here before you know it.
Find your favorite coin, credit card, toothpick, guitar pick, nail file or key and get ready for new scratchers, new prizes and new chances to win.
According to the DC Lottery, this new, fictional holiday “has even inspired some DC residents to wish one another a “Happy First Wednesday.” So celebrate this month, and every month, with the newest scratchers from DC Lottery.”
Since DC Lottery’s inception in 1982, it has contributed more than $2.3B to the District’s General Fund, helping to provide essential support services throughout the city.
Director: Andrew Fetchko
Producer: Tia Goodson
Production Company: Storyfarm
Executive Producer: John Sherman
Editor: Jackson Grove
VP of Creative: Vincent Wanga
Director of Marketing & Communications: Hyla London
Director of Content: Matthew Lieppe
Senior Digital Strategist: Hillary Phillips
Agency Producer: Ian Fay
Casting: Thea Washington Casting
Art Director: Gary Little
Wardrobe: Kim Chewning
HMU: Toni Yvette
Color: Nice Shoes
Sound Design: Defacto
Client: DC Lottery
Campaign: Happy First Wednesday
Executive Director: Frank Suarez
Director of Marketing: Jayre Reaves
Storyfarm is a Capitol Communicator sponsor.