> ## Content Index
> Fetch the complete content index at: https://capitolcommunicator.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Survey finds many people really dislike the new Twitter X logo
- URL: https://capitolcommunicator.com/survey-finds-many-people-really-dislike-the-new-twitter-x-logo/
- Published: 2023-07-27T18:56:53.000Z
- Updated: 2023-07-27T18:56:53.000Z
- Author: Capitol Communicator
- Tags: Design, Social Media, #wp-top-center-sponsored, #Import 2026-10-08 18:53

**People don’t respond well to social media logos generally, but they really dislike the new Twitter X**, according to a study of 500 people by ad-testing company System1 Group.

According to MediaPost, “System1 Group used its new Test Your Idea program, which the company developed this year and which is similar to its ad-scoring program Test Your Ad. Both programs measure consumers’ real-time emotional responses to sight, sound and motion, and produce predictive scores indicating potential for short- and long-term profitability.

“The report details Emotional Response – what audiences feel (e.g., happiness, disgust, contempt) and how intensely they feel it.”

The 500 testers evaluated the new X logo against the old Twitter logo and the logos of Reddit, Threads and Truth Social. MediaPost states that the X logo “elicited the highest Emotional Intensity score and drew the highest amount of “disgust” among respondents, per the System 1 assessment.”

More here.