According to the Edelman 2022 Trust Barometer, more people worldwide appear to trust businesses and industries than they do the government and news organizations, while trust in most industries and businesses has increased, states Forbes.
In fact, the number of people worldwide who view government and media as divisive forces in society grew sharply during the past year.
According to the Edelman report “We have studied trust for more than 20 years and believe that it is the ultimate currency in the relationship that all institutions—companies and brands, governments, NGOs and media—build with their stakeholders. Trust defines an organization’s license to operate, lead and succeed. Trust is the foundation that allows an organization to take responsible risk, and, if it makes mistakes, to rebound from them.
The Forbes post details some findings of the Edelman Trust Barometer:
- Trust in almost all industries rose slightly over 2021, led by technology, automotive, education, transportation, financial services, professional services, and healthcare sectors.
- Trust in social media companies declined.
- Trust in companies that are headquartered in the U.S. and France rose.
- Trust in companies headquartered in Canada, China, German, India, Japan, South Korea and UK decreased.
- Family-owned businesses are trusted more by the public than privately held, publicly traded or state-owned ones.