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# Survey says: 38% of U.S. advertisers say they are likely to sever ties with their current ad agency within the next six months
- URL: https://capitolcommunicator.com/survey-says-38-of-u-s-advertisers-say-they-are-likely-to-sever-ties-with-their-current-ad-agency-within-the-next-six-months/
- Published: 2022-11-16T19:27:39.000Z
- Updated: 2022-11-16T19:27:39.000Z
- Author: Capitol Communicator
- Tags: Agency, Insights, #Import 2026-10-08 18:52

**According to a study of more than 300 marketers conducted by SetUp**, a company that matches brands with marketing agencies, 38% of U.S. advertisers say they are likely to sever ties with their current ad agency within the next six months. That’s up from the 30% of clients considering firing their main agency within the coming six-month period in the company’s spring 2021 survey, reports Inside Radio.

According to Inside Radio, “SetUp’s fourth such study, with respondents leaning towards those on the client side with a director-level-or-higher position, and those on the agency side identifying as a member of their agency’s executive leadership team, included brands such as Delta Air Lines, Warner Bros., Discovery, Coca-Cola and AbbVie, and employees of agencies such as Luckie, Bounteous, Dalton and Goods & Services.

“According to SetUp’s report, while both clients and agencies cite many of the same reasons for termination, the order of importance differs. From the agency side, cuts to the client-side marketing budget, shakeups in the client’s leadership team and dissatisfaction with the agency’s delivery rank 1-2-3, while for clients, a lack of strategic approach is the largest factor, followed by leadership changes, an agency’s misunderstanding of client business and dissatisfaction with delivery.”

More [here](https://www.insideradio.com/free/survey-nearly-four-in-10-advertisers-could-fire-their-agencies-in-2023/article%5F7fa0c52c-6594-11ed-a2b9-b7b9d8e5d928.html?ref=capitolcommunicator.com).