AARP Launches Digital Ad Campaign Urging Lawmakers to Lower Prescription Drug Prices Capitol Communicator July 20, 2021 Digital, General, Top Center SponsoredAARP has launched a digital ad campaign calling on lawmakers to lower prescription drug prices, reports The Hill. The seven-figure...
“The Younger You Are, The More You Need AARP,” States New Campaign Capitol Communicator April 26, 2021 Advertising, Agency, People1 CommentAARP, based in D.C., has launched a brand campaign entitled “Wise Friend and Fierce Defender,” aimed at creating a greater emotional connection...
AARP Foundation Launches Meal Pack Challenge to Assist D.C.-Area Seniors in Need Capitol Communicator September 5, 2020 Events, General, People, Top Right SponsoredFor the past five years, thousands of volunteers have joined the AARP Foundation on the National Mall to commemorate a National Day of Service on...
AARP Awards Communications Account to Golin and Rogers & Cowan/PMK Capitol Communicator February 28, 2020 Agency, CommunicationsD.C.-based AARP is set to award its wide-ranging communications account to a combination of Golin and incumbent Rogers & Cowan/PMK, parting ways...
“Boomers are Big Business,” States MediaPost Capitol Communicator November 18, 2019 Insights, Media, Top Right SponsoredBoomers are big business — especially in publishing, reports MediaPost. The MediaPost post added that "AARP Media earns $174 million+...
AARP and Getty Images Urge Agencies and Brands to Reject Stereotypes Associated with Aging Capitol Communicator September 24, 2019 B to C, Top Center SponsoredAARP, in collaboration with Getty Images, is urging agencies and brands to reject stereotypes associated with aging in media, reports...
Fifty-Plus Market Emerges as Transformational Economic Opportunity for Marketers Sponsored May 9, 2019 B to C, Bottom Left Sponsored, Insights, MarketingBy Martha Boudreau Until fairly recently, most technology companies put the 50-plus population well behind millennials in their marketing plans. ...
“Road to Wizdom” Showcases People 50-Plus Years of Age Challenging Outdated Beliefs Capitol Communicator March 21, 2019 Bottom Left Sponsored, General, InsightsThe Washington Wizards' Wizdom Dance Team, comprised of people 50-plus years of age, is AARP Studios' latest original YouTube series Road to Wizdom....
AARP Launches Campaign to Raise Awareness of Identify Theft Capitol Communicator September 6, 2018 General As data breach incidents proliferate, a new AARP survey finds that an alarming number of people have failed to take the basic precautions...
AARP Article Exposes the Dark Web Capitol Communicator September 6, 2018 General, Insights Information stolen in computer breaches of well-known companies is flooding into an underground digital market called the Dark Web, where criminals...
