Fifty-Plus Market Emerges as Transformational Economic Opportunity for Marketers Sponsored May 9, 2019 B to C, Bottom Left Sponsored, Insights, MarketingBy Martha Boudreau Until fairly recently, most technology companies put the 50-plus population well behind millennials in their marketing plans. ...
“Road to Wizdom” Showcases People 50-Plus Years of Age Challenging Outdated Beliefs Capitol Communicator March 21, 2019 Bottom Left Sponsored, General, InsightsThe Washington Wizards' Wizdom Dance Team, comprised of people 50-plus years of age, is AARP Studios' latest original YouTube series Road to Wizdom....
AARP Launches Campaign to Raise Awareness of Identify Theft Capitol Communicator September 6, 2018 General As data breach incidents proliferate, a new AARP survey finds that an alarming number of people have failed to take the basic precautions...
AARP Article Exposes the Dark Web Capitol Communicator September 6, 2018 General, Insights Information stolen in computer breaches of well-known companies is flooding into an underground digital market called the Dark Web, where criminals...
AARP Foundation Launches Campaign to Raise Awareness of its Mission Capitol Communicator August 23, 2018 General, Top Right Sponsored D.C.-based AARP Foundation, AARP's charitable affiliate working to end senior poverty, has unveiled a new multiplatform effort to raise...
AARP Starts “Sisters from AARP” Capitol Communicator August 8, 2018 Communications, General, Top Right SponsoredAARP has launched "Sisters from AARP," a digital newsletter celebrating Gen-X and Baby Boomer African American women. The weekly newsletter, reaching...
AARP Launches Weekly Podcast with Bob Edwards Capitol Communicator July 1, 2018 Communications, Social Media, Top Center SponsoredAARP launched "An AARP Take on Today℠," a weekly podcast hosted by Bob Edwards, the original and longtime host of NPR's flagship program "Morning...
New AARP Campaign Urges Young(er) Americans to Reconsider Their Golden Years Capitol Communicator March 16, 2018 General D.C.-based AARP isn’t strictly about retirement. And it’s not just for Baby Boomers, either, states Adweek. According to the Adweek...
AARP Research Finds 90 Percent of Adults 50+ Use Personal Technology To Stay Connected Capitol Communicator February 27, 2018 InsightsNinety-one percent of tech owners 50-plus say they use personal technology to keep in touch with family and friends, according to an AARP...
AARP The Magazine Now is America’s Most-Read Magazine, Reports AARP Capitol Communicator December 19, 2017 Communications, MediaAARP reports that new survey findings from GfK MRI finds that AARP The Magazine (ATM) is officially America's most-read magazine. According to AARP,...
