by Capitol Communicator | Jul 20, 2021 | Digital, General, Top Center Sponsored
AARP has launched a digital ad campaign calling on lawmakers to lower prescription drug prices, reports The Hill. The seven-figure ad campaign, continues the report, “will focus on the Washington, D.C., area, appearing in The New York Times, The Washington Post,...
by Capitol Communicator | Apr 26, 2021 | Advertising, Agency, People
AARP, based in D.C., has launched a brand campaign entitled “Wise Friend and Fierce Defender,” aimed at creating a greater emotional connection with Gen X and Young Boomer audiences. AARP’s first new brand campaign in three years was specifically designed to...
by Capitol Communicator | Sep 5, 2020 | Events, General, People, Top Right Sponsored
For the past five years, thousands of volunteers have joined the AARP Foundation on the National Mall to commemorate a National Day of Service on September 11. The volunteers packed millions of meals for local seniors struggling to put food on the table, pay for...
by Capitol Communicator | Feb 28, 2020 | Agency, Communications
D.C.-based AARP is set to award its wide-ranging communications account to a combination of Golin and incumbent Rogers & Cowan/PMK, parting ways with FleishmanHillard after a long partnership, reports PRWeek. According to PRWeek, AARP is in the process of awarding...
by Capitol Communicator | Nov 18, 2019 | Insights, Media, Top Right Sponsored
Boomers are big business — especially in publishing, reports MediaPost. The MediaPost post added that “AARP Media earns $174 million+ (print/digital) in media-based ad revs, according to public filings. But its lucrative demo drives $7.1 trillion in annual...
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