AARP Awards Communications Account to Golin and Rogers & Cowan/PMK Capitol Communicator February 28, 2020 Agency, CommunicationsD.C.-based AARP is set to award its wide-ranging communications account to a combination of newcomer Golin and incumbent Rogers & Cowan/PMK,...
“Boomers are Big Business,” States MediaPost Capitol Communicator November 18, 2019 Insights, Media, Top Right SponsoredBoomers are big business — especially in publishing, reports MediaPost. The MediaPost post added that "AARP Media earns $174 million+...
AARP and Getty Images Urge Agencies and Brands to Reject Stereotypes Associated with Aging Capitol Communicator September 24, 2019 B to C, Top Center SponsoredAARP, in collaboration with Getty Images, is urging agencies and brands to reject stereotypes associated with aging in media, reports...
Fifty-Plus Market Emerges as Transformational Economic Opportunity for Marketers Sponsored May 9, 2019 B to C, Bottom Left Sponsored, Insights, MarketingBy Martha Boudreau Until fairly recently, most technology companies put the 50-plus population well behind millennials in their marketing plans. ...
“Road to Wizdom” Showcases People 50-Plus Years of Age Challenging Outdated Beliefs Capitol Communicator March 21, 2019 Bottom Left Sponsored, General, InsightsThe Washington Wizards' Wizdom Dance Team, comprised of people 50-plus years of age, is AARP Studios' latest original YouTube series Road to Wizdom....
AARP Launches Campaign to Raise Awareness of Identify Theft Capitol Communicator September 6, 2018 General As data breach incidents proliferate, a new AARP survey finds that an alarming number of people have failed to take the basic precautions...
AARP Article Exposes the Dark Web Capitol Communicator September 6, 2018 General, Insights Information stolen in computer breaches of well-known companies is flooding into an underground digital market called the Dark Web, where criminals...
AARP Foundation Launches Campaign to Raise Awareness of its Mission Capitol Communicator August 23, 2018 General, Top Right Sponsored D.C.-based AARP Foundation, AARP's charitable affiliate working to end senior poverty, has unveiled a new multiplatform effort to raise...
AARP Starts “Sisters from AARP” Capitol Communicator August 8, 2018 Communications, General, Top Right SponsoredAARP has launched "Sisters from AARP," a digital newsletter celebrating Gen-X and Baby Boomer African American women. The weekly newsletter, reaching...
AARP Launches Weekly Podcast with Bob Edwards Capitol Communicator July 1, 2018 Communications, Social Media, Top Center SponsoredAARP launched "An AARP Take on Today℠," a weekly podcast hosted by Bob Edwards, the original and longtime host of NPR's flagship program "Morning...
