Women in Marketing Making C-Suite Gains Capitol Communicator October 15, 2019 B to B, Marketing, Top Center SponsoredWomen are making gains in the C-suite, at least when it comes to top marketing jobs, reports Ad Age. The Ad Age item added that of the marketing...
The Martin Agency Included in Ad Age 2019 A-List Standouts Capitol Communicator April 29, 2019 Agency, Awards, Top Center SponsoredThe Martin Agency, which is based in Richmond, is included in the Ad Age 2019 A-List Standouts. According to Ad Age, "Our A-List, determined by the...
Ad Agencies Adding Jobs, According to Ad Age Capitol Communicator September 11, 2018 Agency, Jobs, Top Right SponsoredAd agency employment has surged to its highest level since 2000, according to the latest Bureau of Labor Statistics figure, states Ad Age, which...
Digital TV Players Eye Blockchain to Handle Digital Ad Transactions, Reports Ad Age Capitol Communicator March 1, 2017 Advertising, DigitalAdvertisers and publishers could get help from Bitcoin technology, reports Ad Age, which, in part, added: "The idea of using blockchain to handle...
Consumers Less Loyal Today than in the Past Capitol Communicator February 15, 2017 B to C, MarketingU.S. marketers spend an estimated $90 billion a year on non-cash rewards alone for loyalty programs, reports Ad Age, but that investment appears...
Facebook Says Videos Will Automatically Play with Sound On Capitol Communicator February 12, 2017 Advertising, Social MediaUnder pressure to get the sound up from marketers and advertisers, Facebook now says videos will automatically play with sound on. Of course, the...
Facebook Finds More Flaws in its Ad Stats, States Ad Age Capitol Communicator December 11, 2016 AdvertisingFacebook found more flaws in its ad stats and is making changes to give advertisers more accurate numbers, reports Ad Age. According to Ad...
Layoffs Likely at Twitter, Reports Ad Age Capitol Communicator October 25, 2016 Digital, Social MediaTwitter, having failed to sell itself, is planning to fire about 8% of its workforce as the struggling social-media company prepares to go it alone...
Ted Ward, GEICO, Named One of 10 Ad Age’s Power Players Capitol Communicator October 17, 2016 AdvertisingTed Ward, vice president of marketing for Chevy Chase-based GEICO, has been named one of 10 Ad Age's Power Players. According to Ad Age, the...
ANA Calls for Facebook’s Metrics to be Audited Capitol Communicator October 2, 2016 Advertising, Digital, MarketingThe Association of National Advertisers is calling for Facebook's metrics to be audited and accredited by the Media Rating Council in light of the...
