by Capitol Communicator | Oct 16, 2017 | Advertising, Insights, Uncategorized
An OnAudience.com study reveals that the use of ad blockers continues to rise in the U.S., with 26% of consumers now using them, up from 22% in 2016, reports MediaPost, which added that “OnAudience.com estimates a loss of more than $15.8 billion in publisher...
by Capitol Communicator | Jun 5, 2017 | Advertising
Google’s plan for an ad-blocking browser is worrying some publishers and ad executives who consider the internet giant too powerful as it is, states Ad Age, which added: “Google dominates digital ad sales, ad delivery, search and publishing technology. It...
by Capitol Communicator | Apr 21, 2017 | Advertising, B to C
The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers, reports Ad Age, which added: “The most likely approach is the adoption of a “technology”...
by Capitol Communicator | Feb 23, 2016 | Advertising, Digital
A panel discussion about ad-blocking at Mobile World Congress in Barcelona, Spain, showed just how high the tension is getting between advertisers, tech companies and ad blockers, reports Adweek. The Adweek report, in part, added: “Speaking to a packed room full...
by Capitol Communicator | Nov 24, 2015 | Communications, Digital, Social Media
Yahoo is preventing some Yahoo Mail users from seeing their own e-mails until they turn off their ad-blocking software, reports The Washington Post. The Post’s report, in part, added: “Several reports have indicated that some U.S. users have tried to view...
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