“Guarded optimism” is how analysts at the World Federation of Advertisers characterize responses to the federation’s fourth tracking study on the impact the COVID-19 pandemic is having on marketing and media spending plans worldwide, reports...
The number of print advertisers fell by 13% from January to April 2018, according to an analysis by ad sales intelligence platform MediaRadar, reports PublishersDaily, which added that there were “151,825 advertisers in print during those four months, down from...
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