Brands Should “Leverage their Data and Cater to their Customers’ Interests” Capitol Communicator March 6, 2019 Insights, Marketing, Upper Left SponsoredMany brands dedicate entire teams to their newsletter strategies, reports AdWeek, which added that with so many brands in the email marketing mix,...
GAO Denies McCann Worldgroup Protest Over Elimination from Army Review Capitol Communicator November 16, 2018 Agency, B to G, Marketing, Upper Left SponsoredThe U.S. Government Accountability Office denied a protest that was filed by McCann Worldgroup in August over its elimination from the U.S....
Design Army’s Discerning Approach Capitol Communicator October 9, 2018 Agency, Top Right SponsoredIn a story in Adweek, Pum Lefebure, co-founder of DC’s creative firm Design Army, declared they only accept work “that will take them to the next...
Companies Invest to Boost “Digital Maturity”, States Adweek Capitol Communicator March 6, 2018 Digital, Marketing, Top Center SponsoredAs digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models,...
Adweek Posts Its 10 Best Ads of 2017 Capitol Communicator January 11, 2018 Advertising, B to C, Communications, Top Center SponsoredAccording to Adweek, its 10 best ads of 2017 "tackled plenty of challenging themes—among them, journalism and politics; race and bias; and social...
Will Cars Be the Next Media and Marketing Platform? Capitol Communicator January 8, 2018 General, Insights, MarketingWhile autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected, reports Adweek, adding that’s...
Jed Hartman, Washington Post Chief Revenue Officer, Named to Adweek List of Most Indispensable Executives Capitol Communicator November 28, 2017 Awards, Marketing, MediaWashington Post Chief Revenue Officer Jed Hartman was named to the annual 'Adweek 50' list celebrating the most indispensable executives across...
Agencies Launch ‘Universities’ to Help Employees Keep Up With a Rapidly Changing Industry, Reports Adweek Capitol Communicator October 29, 2017 Advertising, Insights, Top Center SponsoredIt’s hard to keep track of what people consider to be “the next big thing” in advertising when that thing—be it AI, AR, VR or IoT—is...
Brands Shifting from Aspirational to Honest in Portrayal of Parenting, Reports Adweek Capitol Communicator August 14, 2017 B to C, InsightsBrands are shifting away from aspirational messages with an idealized vision of family and instead infusing campaigns with moments of...
Shorter Online Videos Aren’t Always Better, Finds New Report Capitol Communicator July 18, 2017 B to C, Insights, VideoContrary to your Instagram feeds, longer video tends to drive higher engagement, reports Adweek, which added that a new report from TwentyThree, a...
