Companies Invest to Boost “Digital Maturity”, States Adweek Capitol Communicator March 6, 2018 Digital, Marketing, Top Center Sponsored As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models,...
Adweek Posts Its 10 Best Ads of 2017 Capitol Communicator January 11, 2018 Advertising, B to C, Communications, Top Center Sponsored According to Adweek, its 10 best ads of 2017 "tackled plenty of challenging themes—among them, journalism and politics; race and bias; and social...
Will Cars Be the Next Media and Marketing Platform? Capitol Communicator January 8, 2018 General, Insights, Marketing While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected, reports Adweek, adding that’s...
Jed Hartman, Washington Post Chief Revenue Officer, Named to Adweek List of Most Indispensable Executives Capitol Communicator November 28, 2017 Awards, Marketing, Media Washington Post Chief Revenue Officer Jed Hartman was named to the annual 'Adweek 50' list celebrating the most indispensable executives across...
Agencies Launch ‘Universities’ to Help Employees Keep Up With a Rapidly Changing Industry, Reports Adweek Capitol Communicator October 29, 2017 Advertising, Insights, Top Center Sponsored It’s hard to keep track of what people consider to be “the next big thing” in advertising when that thing—be it AI, AR, VR or IoT—is...
Brands Shifting from Aspirational to Honest in Portrayal of Parenting, Reports Adweek Capitol Communicator August 14, 2017 B to C, Insights Brands are shifting away from aspirational messages with an idealized vision of family and instead infusing campaigns with moments of...
Shorter Online Videos Aren’t Always Better, Finds New Report Capitol Communicator July 18, 2017 B to C, Insights, Video Contrary to your Instagram feeds, longer video tends to drive higher engagement, reports Adweek, which added that a new report from TwentyThree, a...
WRC-TV Leads Other D.C. Stations on Instagram and Twitter Capitol Communicator March 27, 2017 Bottom Left Sponsored, Digital, Media The Twitter and Instagram accounts for NBC-owned WRC led the D.C. market with a 29 share as a group, reports Adweek, followed by Fox-owned WTTG with...
Traditional Ad Agencies Working to Better Compete for Digital Dollars Capitol Communicator March 19, 2017 Advertising, Insights As consulting and IT firms continue to acquire agencies and add marketing services, traditional advertising companies have begun to fight back by...
SXSW’s Message to Marketers: Brands have to Move Faster While Maintaining Marketing Strategies Capitol Communicator March 17, 2017 Advertising, Insights, Marketing There was a ton of talk at this year’s South by Southwest about digital transformation and customer experience, the buzz terms of 2017 so far in...
