ANA Announces “Brand Purpose” as 2018 Marketing Word of the Year Capitol Communicator December 6, 2018 Advertising, General, Insights, MarketingThe Marketing Word of the Year, according to the ANA (Association of National Advertisers), is one which is particularly timely, relevant, and...
ANA Launches “Center for Brand Purpose” Capitol Communicator November 14, 2018 Advertising, MarketingThe ANA (Association of National Advertisers) launched a new initiative designed to fuel business growth by helping marketers create purpose-driven,...
4A’s President Calls for Balance Between Internal and External Creative Resources Capitol Communicator October 23, 2018 Advertising, InsightsWhen the Association of National Advertisers issued its latest report about brands taking ad agency services in-house, the 4As didn’t have much...
ANA Adds WOMMA Capitol Communicator January 4, 2018 Acquisitions, Advertising, GeneralThe ANA (Association of National Advertisers) is acquiring the Word of Mouth Marketing Association (WOMMA). According to an ANA release, WOMMA,...
ANA Issues YouTube Advisory, Tells Google ‘To Do No Harm’, Reports MediaPost Capitol Communicator March 24, 2017 Advertising, Insights, Top Center Sponsored"In an ironic twist for a company whose corporate motto is “do the right thing,” the Association of National Advertisers issued an advisory...
ANA Wants Seven Major Ad Platforms to Allow Independent Auditing Capitol Communicator March 19, 2017 AdvertisingThe Association of National Advertisers wants seven of the world’s biggest ad platforms to open themselves to independent auditing of ad campaigns,...
ANA Calls for Facebook’s Metrics to be Audited Capitol Communicator October 2, 2016 Advertising, Digital, MarketingThe Association of National Advertisers is calling for Facebook's metrics to be audited and accredited by the Media Rating Council in light of the...
