by Capitol Communicator | Mar 21, 2022 | General, Marketing, Top Center Sponsored
A rapidly expanding number of marketers are taking specific actions to protest the Russian invasion and ongoing war in Ukraine, according to a new ANA survey. The survey, conducted online during the week of March 14, revealed that 71 percent of respondents currently... 
by Capitol Communicator | Mar 16, 2022 | Marketing, Social Media, Top Center Sponsored
Ninety leading marketers, agencies, media companies, social media platforms, trade groups and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative. The companies have signed the... 
by Capitol Communicator | Jan 27, 2022 | Advertising, Insights, Upper Left Sponsored
When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to an ANA study. The study, Response Rate Report 2021: Performance and Cost Metrics Across Direct... 
by Capitol Communicator | Dec 13, 2021 | Advertising, Communications, Insights, Marketing
Half of the marketers responding to an ANA survey indicated that they ran ads in the past year featuring identifiable LGBTQ+ casting. The report, “LGBTQ+ Marketing Inclusion” was the first of its kind and, despite the lack of previous data, the ANA said the results... 
by Capitol Communicator | May 19, 2021 | Advertising, Bottom Left Sponsored, Insights
Marketers believe the “most important” KPIs for their media investments are generally not the same as the ones that are “most used,” according to a new ANA study. (A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is...
Capitol Communicator Career Center Search Results (Jobs in Multiple Locations)
Recent Comments