by Capitol Communicator | Nov 2, 2023 | Advertising, General, Upper Left Sponsored
ANA’s Engage Responsibly (ER) launched a advertising and education campaign designed to elevate brand and consumer awareness to stop the proliferation of online hate. According to ANA, its online hate campaign includes a brand activation kit to provide marketers with...
by Capitol Communicator | Oct 3, 2023 | Advertising, B to G, General
Facing a growing number of different state privacy laws, the Association of National Advertisers and 4A’s launched an initiative that aims to persuade federal lawmakers to pass a national data law that would override state laws, reports Publishers Daily. “We...
by Capitol Communicator | May 2, 2023 | Agency, Insights, Top Center Sponsored
New Study Shows 82 Percent of Marketers Now Have In-House Shops, Compared to 78 Percent in 2018 In-house ad agencies are no longer just a trend—they’re here to stay with 82 percent of ANA members reporting that they now have an in-house agency compared to 78 percent...
by Capitol Communicator | Dec 14, 2022 | Agency, Insights
Labor-based fees remain the dominant form of ad agency compensation, but marketers are using fixed, or output-based fees with increasing frequency, according to a new ANA study. The report, Trends in Agency Compensation, is the 18th edition of the research. It...
by Capitol Communicator | Dec 7, 2022 | Advertising, Insights, Top Center Sponsored
“Inclusion” is the ANA’s Marketing Word of the Year for 2022. Last year’s ANA Marketing Word of the Year was “Diversity,” an indication of the level of importance in which the marketing community views Diversity, Equity, and Inclusion (DEI) issues. According to the...
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