ANA Launches Awards Program to Honor In-House Marketing Teams Capitol Communicator March 30, 2021 Awards, MarketingThe ANA has launched an awards program honoring in-house marketing teams that will recognize and celebrate the impact their work has on their...
“Pivot” Voted ANA Marketing Word of 2020 Capitol Communicator December 14, 2020 Advertising, Marketing, Top Center SponsoredThe ANA’s Marketing Word of the Year for 2020 is particularly representative of a year marked by the ravages caused throughout the world by the...
ANA Provides Free Access to Member Resources to Help Marketing Community During Pandemic Capitol Communicator April 22, 2020 B to B, Coronavirus, Marketing, Top Center SponsoredThe ANA (Association of National Advertisers) is making a broad range of exclusive members-only resources available to the marketing community,...
COVID-19 Makes Marketers Adjust Messages Capitol Communicator April 6, 2020 Coronavirus, Marketing, Top Center Sponsored1 CommentMore than 90 percent of respondents to a new ANA survey indicated they have adjusted their creative marketing messaging since mid-March, when...
ANA Launches Social Distancing Video Capitol Communicator April 1, 2020 Coronavirus, Top Center SponsoredThe ANA (Association of National Advertisers) launched a video on its social media channels to promote social distancing during the coronavirus...
ANA Forms Coronavirus Coalition Capitol Communicator March 27, 2020 B to B, Coronavirus, Marketing, Top Center SponsoredThe ANA (Association of National Advertisers) has formed a working group of top CMOs dedicated to helping the marketing community manage the...
“Personalization” is ANA’s Marketing Word of the Year Capitol Communicator December 4, 2019 B to C, Marketing, Upper Left SponsoredSince 2014, the Association of National Advertisers surveyed its members to identify the marketing word of the year and the 2019 winner is...
ANA Tackling Marketing Industry’s “Ongoing Talent Crisis Head-On” Capitol Communicator November 14, 2019 Jobs, Marketing, Top Right Sponsored"The ANA is tackling the marketing industry’s ongoing talent crisis head-on" with a new multi-tiered campaign designed to inspire talented and...
Association of National Advertisers Relaunching ANA Nonprofit Federation Capitol Communicator August 29, 2019 Advertising, B to BThe ANA (Association of National Advertisers) is relaunching the ANA Nonprofit Federation. According to ANA, the goal is to provide "tools,...
Marketers with In-House Agencies Having Difficulty Keeping Creative Teams Energized Capitol Communicator July 16, 2019 Insights, MarketingMarketers with in-house agencies say they are having difficulty keeping their creative teams energized, and are also concerned about their ability to...
