by Capitol Communicator | Dec 14, 2022 | Agency, Insights
Labor-based fees remain the dominant form of ad agency compensation, but marketers are using fixed, or output-based fees with increasing frequency, according to a new ANA study. The report, Trends in Agency Compensation, is the 18th edition of the research. It...
by Capitol Communicator | Dec 7, 2022 | Advertising, Insights, Top Center Sponsored
“Inclusion” is the ANA’s Marketing Word of the Year for 2022. Last year’s ANA Marketing Word of the Year was “Diversity,” an indication of the level of importance in which the marketing community views Diversity, Equity, and Inclusion (DEI) issues. According to the...
by Capitol Communicator | Mar 21, 2022 | General, Marketing, Top Center Sponsored
A rapidly expanding number of marketers are taking specific actions to protest the Russian invasion and ongoing war in Ukraine, according to a new ANA survey. The survey, conducted online during the week of March 14, revealed that 71 percent of respondents currently...
by Capitol Communicator | Mar 16, 2022 | Marketing, Social Media, Top Center Sponsored
Ninety leading marketers, agencies, media companies, social media platforms, trade groups and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative. The companies have signed the...
by Capitol Communicator | Jan 27, 2022 | Advertising, Insights, Upper Left Sponsored
When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to an ANA study. The study, Response Rate Report 2021: Performance and Cost Metrics Across Direct...
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