ANA Launches New Measurement Division Capitol Communicator September 12, 2019 Advertising, Bottom Left SponsoredThe ANA (Association of National Advertisers) today announced the creation of a new division dedicated to ensuring that the industry’s measurement...
Number of In-House Agencies Rising Rapidly States ANA Report Capitol Communicator October 15, 2018 Advertising, AgencyThe number of marketers with in-house agencies has grown substantially over the past five years among members of the ANA (Association of National...
Audience “Identity” Now a Major Priority for U.S. Marketers Capitol Communicator August 9, 2018 Insights, MarketingDetermining audience “identity” has become a major priority over the past year for U.S. marketers, many of whom plan to increase their...
Americans Prefer Ad-Supported Internet to Paid Capitol Communicator May 12, 2016 Advertising, Digital, Top Center SponsoredAmericans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers...
