Mobile Advertising Expected to Surpass Direct Mail in 2022 Capitol Communicator October 13, 2021 Advertising, Insights, Top Right SponsoredBIA Advisory Services forecasts that in 2022 mobile advertising spending, for the first time, will surpass direct mail as the top media advertising...
BIA Forecasts Revenues from Traditional and Digital Ads to Hit $142B in 2021 Capitol Communicator July 23, 2021 Advertising, Insights, Top Center SponsoredBIA Advisory Services, Chantilly, VA, has revised its 2021 forecasts for U.S. local advertising revenues to $142.4 billion, up $4.8 billion from...
Local Television Station Revenues in 2020 Received Big Boost from November Elections Capitol Communicator June 10, 2021 Advertising, Insights, Top Center SponsoredWhile the pandemic had a big impact on local television revenues in 2020, the November elections ultimately kept the industry in a good position by...
Radio Industry Takes Big Hit in 2020 Due to Cuts in Ad Spending Capitol Communicator May 14, 2021 Advertising, Insights, Top Center SponsoredThe radio industry took a big hit in 2020 due to the pandemic and subsequent cutbacks in overall ad spending. According to the first quarter edition...
BIA’s U.S. Local Advertising Forecast for 2021 Reveals Growth Across Media, Even Without Political Advertising Capitol Communicator December 3, 2020 Advertising, Insights, Top Center SponsoredIn its newly released U.S. Local Advertising Forecast 2021, BIA Advisory Services, based in Chantilly, VA, estimates total local advertising revenue...
BIA Estimates Double-Digit Decline Nationwide Across All U.S. Local Advertising from its Original 2020 Forecast Capitol Communicator April 28, 2020 Advertising, CoronavirusAs the coronavirus continues to significantly impact the U.S. economy, BIA Advisory Services, based in Chantilly, VA, has adjusted its revenue...
LOCAL IMPACT DC Explored Local Advertising Market and Technology, Digital Trends Driving Consumer Engagement Capitol Communicator May 22, 2018 Advertising, Bottom Left Sponsored, Digital, InsightsBy Huong Cao Broadcasters, publishers, digital media and agency executives attended LOCAL IMPACT DC to examine the Baltimore-Washington ad market...
Google to Dominate Local Digital Advertising in 2018, States BIA Advisory Services Capitol Communicator May 4, 2018 Advertising, B to B, Top Center SponsoredLocal search advertising on Google and local advertising on YouTube will top $19 billion nationwide and exceed $1 billion in the combined D.C.,...
BIA Forecasts Local TV Station Revenue to Reach $27.68 B in 2018, Driven by Political and Digital Advertising Capitol Communicator April 30, 2018 Advertising, InsightsBIA Advisory Services’ U.S. local advertising forecast indicates it will be a solid year for the television industry, with local television...
Execs from Publicis, E.W. Scripps, Hudson MX to Discuss Automation and Spot TV at LOCAL IMPACT DC, May 10 Capitol Communicator April 27, 2018 Agency, Broadcasting, Digital, EventsExamine the multi-billion-dollar local advertising market at LOCAL IMPACT D.C. hosted by BIA Advisory Services on May 10 at the NAB Headquarters...
