by Capitol Communicator | May 4, 2023 | Advertising, Media
In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total local radio over-the-air (OTA) and digital revenue for 2022 topped $13.6 billion in 2022, growing 7.4 percent from $12.6 billion in 2021. Over-the-air...
by Capitol Communicator | Nov 30, 2022 | Advertising, Insights, Top Center Sponsored, Upper Left Sponsored
In its newly released 2023 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, VA, estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, a decline of 0.5 percent from the firm’s final estimate of $166.5 billion for 2022....
by Capitol Communicator | Sep 21, 2022 | Advertising, General, Media, Top Center Sponsored
In a streak lasting since 2014, Hubbard Radio, LLC’s WTOP-FM in Washington, D.C., was once again the top billing radio station in 2021, reports BIA. BIA estimates that WTOP-FM pulled $70 million in revenues in 2021, up 12.9% from $62 million in 2020. This surpasses...
by Capitol Communicator | Jun 16, 2022 | Advertising, Insights
BIA Advisory Services, Chantilly, VA, has decreased its 2022 U.S. Local Advertising Forecast estimate to $167.4 billion, from its original estimate of $173.3 billion issued in December 2021. According to a release: “Headwinds from overseas conflicts, continuing...
by Capitol Communicator | Dec 21, 2021 | Agency, Bottom Left Sponsored, Insights
BIA Advisory Services has increased its 2022 U.S. Local Advertising Forecast estimate to $173.3 billion from its earlier estimate of $161.5 billion that was issued in late summer. The 2022 forecast indicates an 11.4 percent increase over 2021 due to faster than...
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