by Capitol Communicator | Nov 30, 2022 | Advertising, Insights, Top Center Sponsored, Upper Left Sponsored
In its newly released 2023 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, VA, estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, a decline of 0.5 percent from the firm’s final estimate of $166.5 billion for 2022....
by Capitol Communicator | Sep 21, 2022 | Advertising, General, Media, Top Center Sponsored
In a streak lasting since 2014, Hubbard Radio, LLC’s WTOP-FM in Washington, D.C., was once again the top billing radio station in 2021, reports BIA. BIA estimates that WTOP-FM pulled $70 million in revenues in 2021, up 12.9% from $62 million in 2020. This surpasses...
by Capitol Communicator | Jun 16, 2022 | Advertising, Insights
BIA Advisory Services, Chantilly, VA, has decreased its 2022 U.S. Local Advertising Forecast estimate to $167.4 billion, from its original estimate of $173.3 billion issued in December 2021. According to a release: “Headwinds from overseas conflicts, continuing...
by Capitol Communicator | Dec 21, 2021 | Agency, Bottom Left Sponsored, Insights
BIA Advisory Services has increased its 2022 U.S. Local Advertising Forecast estimate to $173.3 billion from its earlier estimate of $161.5 billion that was issued in late summer. The 2022 forecast indicates an 11.4 percent increase over 2021 due to faster than...
by Capitol Communicator | Oct 13, 2021 | Advertising, Insights, Top Right Sponsored
BIA Advisory Services forecasts that in 2022 mobile advertising spending, for the first time, will surpass direct mail as the top media advertising platform. As revealed in BIA’s U.S. Local Advertising Forecast 2022, the overall local U.S. advertising market is...
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