by Capitol Communicator | May 16, 2024 | General, Insights, Media, Top Center Sponsored
WTOP-FM in Washington, D.C., continued its winning streak in 2023 and remains the top-billing radio station in the United States, according to BIA’s newly released Investing in Radio 2024, 1st Edition. If you’re keeping count, that’s 13 times in the last 14...
by Capitol Communicator | Mar 13, 2024 | Advertising, Insights, Top Center Sponsored
In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services, based in Chantilly, Va, estimates revenues across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023. The rise will be driven by local political...
by Capitol Communicator | Oct 23, 2023 | Advertising, Insights
In its newly released 2024 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, Va, estimates revenues across all media in the U.S. will reach $175.6 billion next year, primarily due to the political season. The 8.6 percent increase over 2023 is slightly...
by Capitol Communicator | May 4, 2023 | Advertising, Media
In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total local radio over-the-air (OTA) and digital revenue for 2022 topped $13.6 billion in 2022, growing 7.4 percent from $12.6 billion in 2021. Over-the-air...
by Capitol Communicator | Nov 30, 2022 | Advertising, Insights, Top Center Sponsored, Upper Left Sponsored
In its newly released 2023 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, VA, estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, a decline of 0.5 percent from the firm’s final estimate of $166.5 billion for 2022....
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