BIA Estimates Double-Digit Decline Nationwide Across All U.S. Local Advertising from its Original 2020 Forecast Capitol Communicator April 28, 2020 Advertising, CoronavirusAs the coronavirus continues to significantly impact the U.S. economy, BIA Advisory Services, based in Chantilly, VA, has adjusted its revenue...
LOCAL IMPACT DC Explored Local Advertising Market and Technology, Digital Trends Driving Consumer Engagement Capitol Communicator May 22, 2018 Advertising, Bottom Left Sponsored, Digital, InsightsBy Huong Cao Broadcasters, publishers, digital media and agency executives attended LOCAL IMPACT DC to examine the Baltimore-Washington ad market...
Google to Dominate Local Digital Advertising in 2018, States BIA Advisory Services Capitol Communicator May 4, 2018 Advertising, B to B, Top Center SponsoredLocal search advertising on Google and local advertising on YouTube will top $19 billion nationwide and exceed $1 billion in the combined D.C.,...
BIA Forecasts Local TV Station Revenue to Reach $27.68 B in 2018, Driven by Political and Digital Advertising Capitol Communicator April 30, 2018 Advertising, InsightsBIA Advisory Services’ U.S. local advertising forecast indicates it will be a solid year for the television industry, with local television...
Execs from Publicis, E.W. Scripps, Hudson MX to Discuss Automation and Spot TV at LOCAL IMPACT DC, May 10 Capitol Communicator April 27, 2018 Agency, Broadcasting, Digital, EventsExamine the multi-billion-dollar local advertising market at LOCAL IMPACT D.C. hosted by BIA Advisory Services on May 10 at the NAB Headquarters...
Local Ad Spending in Baltimore-Washington Marketplace will be Focus of LOCAL IMPACT DC Conference on May 10 Capitol Communicator April 16, 2018 Advertising, Bottom Left Sponsored, Events, InsightsChantilly-based BIA Advisory Services reported that local ad spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018, with...
Local Ad Spending in Baltimore-Washington Metro Area to Reach $7.9 Billion in 2018 Capitol Communicator April 12, 2018 Advertising, Events, InsightsLocal advertising spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018 across markets in D.C, Maryland and Virginia,...
WTOP-FM Top Revenue-Generating Radio Station in U.S. in 2017 Capitol Communicator April 10, 2018 Broadcasting, Media, Top Center SponsoredWith almost $68 million, WTOP-FM in Washington, D.C., was the highest revenue-generating radio station in the United States in 2017. The station has...
Local Ad Spending to Hit $174B in 2021, Finds New BIA Projections Capitol Communicator July 12, 2017 Advertising, InsightsBetween 2016 and 2021, local advertising spending in the U.S. will grow 3.8% annually to $174 billion, according to BIA/Kelsey's mid-year projections...
