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BIA projects $165.7 billion in 2023 for the local advertising marketplace, indicating flat year-over-year revenue expectations

BIA projects $165.7 billion in 2023 for the local advertising marketplace, indicating flat year-over-year revenue expectations

In its newly released 2023 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, VA, estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, a decline of 0.5 percent from the firm’s final estimate of $166.5 billion for 2022....