by Capitol Communicator | Dec 21, 2021 | Agency, Bottom Left Sponsored, Insights
BIA Advisory Services has increased its 2022 U.S. Local Advertising Forecast estimate to $173.3 billion from its earlier estimate of $161.5 billion that was issued in late summer. The 2022 forecast indicates an 11.4 percent increase over 2021 due to faster than...
by Capitol Communicator | Oct 13, 2021 | Advertising, Insights, Top Right Sponsored
BIA Advisory Services forecasts that in 2022 mobile advertising spending, for the first time, will surpass direct mail as the top media advertising platform. As revealed in BIA’s U.S. Local Advertising Forecast 2022, the overall local U.S. advertising market is...
by Capitol Communicator | Jul 23, 2021 | Advertising, Insights, Top Center Sponsored
BIA Advisory Services, Chantilly, VA, has revised its 2021 forecasts for U.S. local advertising revenues to $142.4 billion, up $4.8 billion from its November 2020 estimates. The projection is split between traditional and digital media but shows that the divide is...
by Capitol Communicator | Jun 10, 2021 | Advertising, Insights, Top Center Sponsored
While the pandemic had a big impact on local television revenues in 2020, the November elections ultimately kept the industry in a good position by year-end, according to the first quarter edition of BIA Advisory Services’ 2021 Investing In Television® Market...
by Capitol Communicator | May 14, 2021 | Advertising, Insights, Top Center Sponsored
The radio industry took a big hit in 2020 due to the pandemic and subsequent cutbacks in overall ad spending. According to the first quarter edition of BIA Advisory Services’ 2021 Investing In Radio® Market Report over-the-air advertising revenues dropped to $9.7...
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