by Capitol Communicator | May 14, 2021 | Advertising, Insights, Top Center Sponsored
The radio industry took a big hit in 2020 due to the pandemic and subsequent cutbacks in overall ad spending. According to the first quarter edition of BIA Advisory Services’ 2021 Investing In Radio® Market Report over-the-air advertising revenues dropped to $9.7...
by Capitol Communicator | Dec 3, 2020 | Advertising, Insights, Top Center Sponsored
In its newly released U.S. Local Advertising Forecast 2021, BIA Advisory Services, based in Chantilly, VA, estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021. This estimate represents a 2.5 percent year-over-year...
by Capitol Communicator | Apr 28, 2020 | Advertising, Coronavirus
As the coronavirus continues to significantly impact the U.S. economy, BIA Advisory Services, based in Chantilly, VA, has adjusted its revenue projections for 2020 local advertising. The company now estimates the total local advertising market for all of 2020 will be...
by Capitol Communicator | May 22, 2018 | Advertising, Bottom Left Sponsored, Digital, Insights
By Huong Cao Broadcasters, publishers, digital media and agency executives attended LOCAL IMPACT DC to examine the Baltimore-Washington ad market at the National Association of Broadcasters (NAB) Headquarters in D.C. The half-day program on May 10, organized by local...
by Capitol Communicator | May 4, 2018 | Advertising, B to B, Top Center Sponsored
Local search advertising on Google and local advertising on YouTube will top $19 billion nationwide and exceed $1 billion in the combined D.C., Virginia and Maryland television markets in 2018, according to BIA Advisory Services. Google will represent close to 40...
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