by Capitol Communicator | Dec 6, 2017 | Advertising, General, Insights
BIA/Kelsey’s new U.S. Local Advertising Forecast 2018 projects total local ad revenue in the U.S. will reach $151.2 billion in 2018, up from $140.9 billion this year, representing a growth rate of 5.2%. Traditional media will comprise 64.7% of the revenue, with...
by Capitol Communicator | Mar 28, 2017 | Advertising, Digital, Insights
The digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14 percent increase in online revenues, compared with only a slight bump in over-the-air (OTA) income, according the first-quarter edition of BIA/Kelsey’s...
by Capitol Communicator | Oct 28, 2016 | Advertising, Insights
In its new U.S. Local Advertising Forecast 2017, BIA/Kelsey projects total local advertising revenues in the U.S. to reach $148.8 billion in 2017, up from $145.2 billion this year, representing a growth rate of 2.4 percent. BIA/Kelsey defines local advertising as all...
by Capitol Communicator | Nov 2, 2015 | Advertising, Insights, Uncategorized
BIA/Kelsey projects total local advertising revenues in the U.S. will reach $146.6 billion in 2016, up from $141.3 billion this year, representing a growth rate of 3.75 percent. Online/digital revenues will grow to $42.6 billion in 2016, 29.1 percent of total local...
by Capitol Communicator | Apr 1, 2015 | Uncategorized
Radio market researcher BIA/Kelsey released its 2014 station revenue estimates. According to Radio World, BIA/Kelsey, based in Chantilly, VA, estimated that iHeartMedia’s Los Angeles property KIIS(FM) was the top revenue-producing station in the nation. “Thanks...
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