by Capitol Communicator | Sep 17, 2020 | Acquisitions, PR, Upper Left Sponsored
PR measurement giants Cision and Meltwater are planning to merge, reports Business Insider, “and the Justice Department’s antitrust division has probed the potential tie-up of the two biggest PR software companies, asking how the deal might affect...
by Capitol Communicator | Mar 8, 2018 | General, Marketing
MediaMath and Cision announced a partnership that enables brands to integrate data from earned media with paid media, giving brands a holistic view of their customers. According to a release, the partnership “addresses the need for marketing and advertising...
by Capitol Communicator | Dec 25, 2017 | B to B
ICF, a Farifax-based global consulting and digital services provider, will acquire London-based The Future Customer Limited, a boutique loyalty strategy and marketing company. The Future Customer will operate as part of ICF Olson’s 1-to-1 loyalty practice, which,...
by Capitol Communicator | Nov 14, 2017 | Communications, Insights
Cision released a study, in partnership with PRWeek, that examines the biggest challenges facing comms professionals today, including the inability to measure the impact of comms programs and PR coverage on business objectives. According to a Cision release,...
by Capitol Communicator | Sep 28, 2017 | Insights
Cision released the 2017 Global Social Journalism study that, stated Cision, “provides insights into how journalists use social media and examines the problems that it has created for the media industry, including fake news and an increasing focus on speed...
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