by Capitol Communicator | Oct 27, 2020 | Advertising, Insights
Reston, VA-based Comscore announced “its comprehensive vision and product innovation that will shape the next generation of audience and advertising measurement.” “The update comes as Comscore continues to deliver on advancing the common TV... by Capitol Communicator | Apr 23, 2018 | B to B, People
Reston’s comScore Inc. tapped board member Bryan Wiener as its new CEO, reports Washington Business Journal, which added that Wiener, current chairman of New York-based media agency 360i, “will be tasked with getting the audience measurement company on track... by Capitol Communicator | Feb 23, 2017 | Communications, Uncategorized, Video
Media measurement company comScore is launching new mobile video metrics for YouTube and its partner channels, states MediaPost, which added: “The new push comes from the growth of YouTube on mobile, says comScore — now 70% of its total YouTube viewing.... by Capitol Communicator | Aug 11, 2016 | Advertising, Digital
Internet and advertising research firm ComScore shuffled its leadership team, reports The Washington Post, tapping company co-founder Gian Fulgoni as chief executive and naming a new chairman and chief financial officer. The Post, in part, added: “The changes... by Capitol Communicator | May 5, 2015 | Acquisitions, Advertising, B to B
comScore, based in Reston, acquired Proximic, a Menlo Park, CA-based analytics company that, according to a release, offers solutions “focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s pre-bid...
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