In a survey of local TV news producers by leading satellite media tour and virtual event production firm D S Simon Media, 85% of respondents said they plan to continue using Zoom to conduct interviews even after the pandemic ends. “During the pandemic, we’ve seen a...
The Nielsen Local Watch Report found that the local news audience has become younger, more diverse and more informed. Here are some stats that might surprise you: Local TV news has 74% more viewers than cable news and 29% more than network news among those aged 25-54...
By Doug Simon, CEO, D S Simon Media [email protected] In this edition of COVID-19 Media Guide for PR Pros we share the first results of our TV station local news survey. 52 stations responded to the survey and we found: 87% said they would take a story related to...
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