by RP3 Agency | Apr 27, 2017 | Advertising, Insights, Social Media, Top Center Sponsored
In the first episode of DARK SOCIAL, we explained what dark social is. We also explained why marketers see dark social as a threat, why dark social can’t be tracked, and why dark social sharing is rapidly increasing and shows no signs of slowing down. In the second... by RP3 Agency | Apr 25, 2017 | Advertising, Bottom Left Sponsored, Insights, Social Media
What is Dark Social? Dark Social, a term coined by The Atlantic’s Alexis Madrigal, is one-to-one social sharing through direct communication: email, text, instant messaging programs like Facebook Messenger, WeChat, What’s App, or even direct messaging on Snapchat or...
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