Destination D.C. will partner with Wechat, a major Chinese social media tool, to attract more Chinese tourists. “By expanding our partnership with WeChat, we are able to communicate with potential Chinese visitors on the platform they use most. We can also...
Destination D.C., the city’s tourism marketing group, ran its first-ever television ad in May and June in New York, Philadelphia and Boston, but the TV campaign could be one and done, given cuts to the group’s budget, reports Washington Business Journal. The...
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