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Comcast Challenges DirecTV Ad Campaign: DirectTV’s Response Is Some Ad Content So Exaggerated No Consumer Would Believe Some Statements Made

Comcast Challenges DirecTV Ad Campaign: DirectTV’s Response Is Some Ad Content So Exaggerated No Consumer Would Believe Some Statements Made

by | Apr 9, 2015 | Advertising, B to C, Communications, Uncategorized

Following a complaint by Comcast, the Better Business Bureau has recommended that DirecTV discontinue its ad campaign featuring Rob Lowe, because the satellite television provider could not substantiate many claims that were being made in their commercials, reports DC...